Entering the Top 10 Global Tire Manufacturers, Sailun Focuses on Bringing High-value and Affordable Tires to Indonesia

Sailun factory in Indonesia. (Photo: Afrizal / (VOI)

JAKARTA - Sailun Group, a leading tire manufacturer, has ranked 10th in the world's largest tire manufacturers based on the Tire Press 2024 report, and is in 11th place in the world's most valuable tire brands according to Brand Finance 2023. Being one of the leading global brands, Sailun is committed to providing high-value and affordable products for Indonesian consumers. President of Sailun Group, Xie Xiao Hong, said in Indonesia, the company combines presenting world-class technology, as well as providing the best value solutions for the Indonesian market.

"First, there is an inclusive technology. Our core technology, which is globally leading, such as chemical mixing technology, is applied to all product lines through large-scale smart manufacturing and local production. Thus, Indonesian consumers can enjoy the main benefits in the form of higher safety, fuel efficiency, and better durability at a more economical cost," he said, when met in Semarang, Sunday, January 18.

Both manufacturers present values that must be relevant to market needs. With the essence of value for money is consistency.

He stated that the company carried out special development and optimization of formulations based on road conditions, climate, and the main vehicle types in Indonesia, so that the product really answers local needs. For example, the company's first batch of products has been optimized specifically for performance in hot conditions and high rainfall. "Our commitment is clear, every rupiah spent by Indonesian consumers must provide reliable returns and far exceed expectations, thanks to the support of world-class technology," he added.