JAKARTA - Japanese manufacturers are still quite strong amid the invasion of Chinese brands that are flooding the Indonesian market. This is seen from the top five positions in the best-selling car sales throughout 2025 with Toyota as the winner.
Looking at the data of the Indonesian Motor Vehicle Industry Association (Gaikindo), Monday, January 12, Toyota managed to record a wholesales (distribution from the factory to the dealer) of 250,431 units and retail sales (direct sales to consumers) reached 258,923 units in 2025.
The second position is Daihatsu with a whoesales of 130,677 units and retail of 137,835 units in the past year. Interestingly, a fierce battle took place in three other major Japanese manufacturers, namely Suzuki, Mitsubishi Motors and Honda.
Mitsubishi managed to grab the third position in terms of wholesales with 71,781 units, followed by Suzuki and Honda which closed the top five. Meanwhile, in terms of retail, the third position was taken by Honda, followed by Mitsubishi Motors and Suzuki.
Of course, what is of concern is BYD, the largest electric car manufacturer from China. After BYD Atto 1 became the first electric car in Indonesia to take the number one position as the best-selling car at the end of last month.
Throughout 2025, BYD finished in sixth place as the best-selling car with a record of 46,711 units for wholesales and 44,342 units for retail. BYD is far ahead of other Chinese manufacturers, such as Chery and Wuling.
Meanwhile, the total car sales from January to December 2025 alone reached 803,687 units. This achievement is thanks to sales in December 2025, the data for wholesales (manufacturer distribution to dealers) was recorded at 94,100 units.
The performance of retail sales, alias sales from dealers to consumers, also improved by penetrating 93,833 units. With these results, Gaikindo's target for car sales in 2025 is officially exceeded by 780 thousand units.
The following is the car sales data in Indonesia throughout January-December 2025:
Wholesales1. Toyota: 250.431 units2. Daihatsu: 130.677 units3. Mitsubishi Motors: 71.781 units4. Suzuki: 66.345 units5. Honda: 56.500 units6. BYD: 46.711 units7. Mitsubishi Fuso: 25.235 units8. Isuzu: 25.121 units9. Chery: 19.391 units10. Hyundai: 19.007 units11. Wuling: 18.605 units12. Hino: 18.367 units13. Vinfast: 10.886 units14. Denza: 7.474 units15. AION: 6.839 units
Retail sales1. Toyota: 258,923 units2. Daihatsu: 137,835 units3. Honda: 71,233 units4. Mitsubishi Motors: 70,338 units5. Suzuki: 64,838 units6. BYD: 44,342 units7. Mitsubishi Fuso: 25,613 units8. Isuzu: 25,295 units9. Wuling: 20,607 units10. Hino: 19,664 units11. Hyundai: 19,485 units12. Chery: 10,639 units13. VinFast: 7,324 units14. Denza: 6,940 units15. AION: 3,232 units
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