JAKARTA - Daihatsu closed November 2025 with a fairly good sales performance. During that month, retail sales broke through 12,750 units, up 5 percent compared to October which was at 12,196 units.
This achievement is also Daihatsu's highest score in the second half of this year, indicating market demand for its model lines is still solid towards the end of the year. This growth is driven by three main segments, commercial low, LCGC, and medium SUVs which collectively account for about 92 percent of total sales.
The three recorded an average increase of 5 percent on a monthly basis, showing that Daihatsu's product strategy is still relevant amid competition in the automotive industry. In the commercial low segment, Gran Max pickup and Gran Max mini bus return to the backbone.
Gran Max scored a sale of 4,468 units, while Gran Max the mini bus contributed 2,519 units. This Gran Max series contributes up to 55 percent, up 2 percent compared to the previous month and is the highest achievement throughout 2025.
This performance confirms Daihatsu's position as a strong player in light commercial vehicles, especially for business actors. The LCGC segment also shows high absorption.
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Daihatsu Sigra and Ayla recorded a total of 3,394 units, or about 27 percent of the total sales. Both grew 9 percent compared to October, showing that people's need for affordable vehicles remained stable.
Meanwhile, the medium SUV market represented by Terios contributed a significant increase. Throughout November, Terios sold 1,327 units or about 10 percent of the total contribution, growing 14 percent on a monthly basis.
"This cannot be separated from the trust of Daihatsu customers throughout Indonesia, both as friends in daily and business activities," said Director of Marketing and Corporate Communication of PT Astra Daihatsu Motor Sri Agung Handayani, in an official statement, Monday, December 8.
He added that the consistency of this performance helped maintain Daihatsu's position as the brand with national automotive sales number two for 17 consecutive years. Daihatsu is in second place, under Toyota.
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