JAKARTA Geely Auto Indonesia continues to expand its steps in the national automotive market. After introducing the first two models, the Chinese brand is now preparing a medium-term strategy with plans to present seven models by 2027.
This step shows Geely's efforts to strengthen her position in Indonesia, by presenting the choice of electric and conventional engine vehicles (Internal Combustion Engine / ICE). As stated by Geely Auto Indonesia Brand Director Yusuf Anshori.
He said that his party did not only focus on electrification vehicles. Geely has also prepared a conventional engine model to complement its product portfolio in Indonesia.
"There will be two ICEs next year. Now it's two (EX5 and Starray EM-i), two ICEs next year means four (models). In the next three years there will be seven (models)," Yusuf told reporters in Tangerang, recently.
SEE ALSO:
He explained that Geely will launch two Battery Electric Vehicle (BEV) models, one Plug-in Hybrid Electric Vehicle (PHEV) model, and two ICE models in the near future. This strategy is carried out in stages so that Geely can reach various consumer segments from conventional car users to those who are ready to switch to electric vehicles completely.
This approach is in line with the global direction of Geely Holding Group, which places electrification and energy efficiency as the main pillar of product development. Even so, Yusuf emphasized that conventional engine models remain important in the early stages of Geely's expansion, considering that electric vehicle infrastructure in Indonesia is still in the development stage.
Currently, Geely has marketed EX5, pure electric SUV, and Starray EM-i, a plug-in hybrid (PHEV) technology SUV. Both models are opening the way for the next product line that will complement Geely's portfolio in the country.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)