Bridgestone Affirms Sustainability And Innovation Commitment Through ENLITENTEN Technology

Media Gathering Bridgestone Indonesia. (Photo: Afrizal / VOI)

JAKARTA - PT Bridgestone Tire Indonesia (Bridgestone Indonesia) as one of the biggest tire players, affirms its commitment to providing the best products and services, as well as strengthening its contribution to sustainability and safety in every aspect of business.

Even though in the midst of the dynamics of the national economy demanding resilience and adaptation, Bridgestone Indonesia continues to strive to provide added value to the community through technological innovation, improving service quality, and various social initiatives in line with Bridgestone's global mission, Serving Society wirh Superior Quality.

President Director of Bridgestone Indonesia Mukiat Sutikno, said 2025 will be a period demanding business resilience and flexibility. Even though market conditions are still unstable, Bridgestone continues to see opportunities to grow by prioritizing customer quality, safety and satisfaction.

We understand that the current economic and social changes are very fast. But one thing that has not changed is our commitment to always be a reliable mobility partner for the people of Indonesia. We continue to strive to maintain stability and ensure that every business step provides value for customers and the community in line with the spirit of sustainability that has long been part of Bridgestone's commitment through E8 Commitment," he said, at the Media Gathering Bridgestone Indonesia event, in the Jakarta area, Wednesday, October 8.

He further said Bridgestone's focus was not on short-term growth, but on the creation of long-term value through efficiency, social responsibility, and sustainable innovation. Because it currently has a wide network of Toko Models, namely 400 Model Stores (TOMOs) and is supported by 1,500 public tire stores.

In terms of moving towards sustainable mobility, the company introduces the application of ENLITEN technology, namely a tire design technology platform to produce products that contribute positively to the environment as well as have superior core capacity to improve the overall performance of these products.

This technology represents Bridgestone's evolution towards an intelligent and sustainable era of mobility. In fact, the presence of this technology allows tires to have lower rolling resistance, lighter weight, and higher fuel and energy efficiency, both for conventional vehicles and electric vehicles.

One tangible manifestation of the application of this technology is Bridgestone Turanza 6, premium passenger tires with an increase of up to 15 lersen in scroll efficiency and braking performance on wet roads. In addition to Turanza 6, ENLITEN technology has also been applied to ECOPIA EP300, Bridgestone's flagship product in the eco performance segment known for its fuel efficiency and site resistance.

For Bridgestone, innovation always focuses on performance and safety, with development based on three main pillars namely performance, safety, and sustainability. ENLITEN is a core design technology that improves sustainability while optimizing overall tire performance, by allowing ultimamate customization to adjust tires according to certain types of vehicles and driving needs," said Head of Marketing Planning Bridgestone Indonesia Anindito Ajireswara.

Strengthen the commercial tire line

Last August, Bridgestone Indonesia also strengthened its commercial tire line by presenting a solution specifically designed to support the productivity of the national transportation fleet. One of the latest innovations is the Bridgestone M858 (7.50 R16) tires developed to provide maximum resilience to heavy loads and challenging road conditions, while maintaining customer operational efficiency.