This Is The Reason Mazda Revised The 2025 Sales Target To 3,500 Units

Mazda CX-3 and Mazda CX-60 cars. (Photo: EMI)

JAKARTA PT Eurokars Motor Indonesia (EMI), which is Mazda's Singles Agent of Tradeholders (ATPM) in Indonesia, has again adjusted the target of car sales for 2025. The latest target set is 3,500 units, a significant decrease from the initial projection of 6,000 units.

EMI's Chief Operating Officer, Ricky Thio, stated that the corrections were made based on the weakening reality of the national automotive market and the declining purchasing power of the people.

"Because, as we can see, currently the weakening condition of the domestic automotive market is affected by the decline in people's purchasing power," he said in Jakarta, Monday, October 6.

Ricky revealed that previously Mazda had lowered the target to around 4,800 units, but economic conditions ultimately forced a sharper reduction to 3,500 units. This revision is also intended to make the target more realistic and not burden the company's performance.

According to data from the Association of Indonesian Automotive Industries (Gaikindo), national car sales until August 2025 reached around 500,951 units, a decrease of about 10.6 percent compared to the same period last year. This decline is one indicator that the automotive market is still under heavy pressure.

In dealing with this situation, EMI has prepared a number of strategies to contain further declines. One of them is the holding of the Mazda Power Drive 2025 event on October 11, 2025 in Jakarta, which will present a test drive of a number of Mazda's flagship models.

In addition, the company offers incentive packages in the form of discounted prices of up to IDR 100 million, low interest financing, guarantees of up to five years, and free maintenance for three years. EMI also plans to strengthen the distribution network.

Mazda currently has 29 authorized dealers in Indonesia, and will add two more dealers by the end of the year to bring services closer to consumers. EmI's Assistant Product and Distribution Manager, Glenn Reiner, explained that their main focus remains on the SUV segment because it contributes to the biggest contributor to Mazda's sales.

The SUV segment is our mainstay in Indonesia. But we also maintain a stretchback and sedan line-up for certain segments," he said.

Despite facing external challenges such as rising production costs and global economic uncertainty, EMI remains optimistic that the momentum at the end of this year, including events and promos, could help slow down sales declines.

General Manager of Marketing & Communications EMI, Viya Arsawireja, emphasized that driving experience is the key to showing Mazda's superiority over other brands and this strategic move, Mazda hopes to maintain his brand position in the midst of Indonesia's increasingly competitive automotive competition.