JAKARTA - BYD is changing its production strategy for the Sealion 7 electric SUV. The model, which is marketed in China under the name Sealion 07 EV, is no longer assembled for the domestic market and is completely diverted to meet export demand.
The move comes after the Sealion 7 was removed from BYD's official consumer purchase application in China. Dealer networks are also beginning to spend the remaining stock, marking the end of distribution of the model in the local market.
All production capacity is now focused on supplying various export destinations. The BYD Sealion 7 is built using the e-Platform 3.0 Evo platform with integrated cell-to-body construction and the first generation Blade lithium iron phosphate (LFP) battery.
This architecture is expected to be replaced by newer technology in upcoming models such as the Sealion 08. The adjustment also affects the Tang L SUV which has stopped its domestic assembly since April 2026.
Reported by Carnewschina, Tuesday, July 7, BYD's decision to stop selling the Sealion 7 in China is also in line with the restructuring of the Ocean Network product line. In the domestic market, consumers are now choosing more plug-in hybrid vehicles so that demand for pure electric SUVs continues to weaken.
During the first half of 2026, monthly sales of the Sealion 7 in China only ranged from 100 to 300 units. A similar strategy change was previously applied to the Sealion 6, which is now more focused on the export market.
Meanwhile, rumors of the termination of the Song Plus family production circulated before BYD only adjusted the production allocation. On the other hand, Sealion 06 Hybrid recorded domestic shipments of 18,856 units in May 2026 and controlled the brand's sales share of 13.1 percent in April 2026, according to data from China EV DataTracker.
Even though sales in the domestic market have weakened, Sealion 7's performance in the global market has continued to improve. In June 2026, the electric SUV recorded exports of 12,636 units. This contribution also contributed to BYD's total monthly exports of 174,897 vehicles.
Overall, the Sealion family recorded global sales of 47,624 units throughout June 2026. With this achievement, the total cumulative sales of the model family throughout this year have reached 178,358 units.
Australia is one of the markets with high demand. The right-hand drive variant of the Sealion 7 sold 4,730 units during June 2026 so that the total delivery since February 2025 has exceeded 25,000 units.
The model also recorded sales of 5,680 units throughout 2025 and managed to become the best-selling model in Hong Kong. In addition, BYD began marketing the Sealion 7 in South Africa to strengthen its presence in the growing right-hand drive vehicle market.
This new strategy allows BYD to maximize production capacity by directing cell-to-body platform-based vehicles to international markets that do not yet have the ability to produce batteries on a large scale. In addition, the strategy also provides advantages in terms of price because competition in foreign markets is not as tight as in China.
As an illustration, vehicles marketed for around 200,000 yuan or the equivalent of Rp529 million in China can be sold in the range of US$58,900 to US$73,600, or around Rp1.05 billion to Rp1.32 billion, in various European countries.
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