Farizon Auto Enters The Indonesian Market, Collaborates With Arista Group For The Commercial Vehicle Segment

Kerja sama Arista dan Farizon. (Foto: Arista)

JAKARTA - Pasar Indonesia is currently the port of many automotive manufacturers from China. The latest brand Farizon New Energy Commercial Vehicle Group (Farizon Auto), a subsidiary of Geely Holding Group, is present in Indonesia.

The brand cooperates with Arista Group through PT Arista Auto Elektrindo to distribute Farizon vehicles in Indonesia. This is through the cooperation of agreement distributors between the two companies.

Chairman of Arista Group Hartono Sohor, said Arista Group was proud to announce a strategic partnership with Farizon.

"With my experience of 35 years in the automotive industry and Arista Group having a strong distribution network, we are ready to present modern, reliable and environmentally friendly commercial vehicles," he said, in an official statement received on Wednesday, September 10.

Farizon Auto, as a pioneer of environmentally friendly commercial vehicles, established this partnership with Arista Group, which through its subsidiary will take full responsibility for the distribution and sale of Farizon vehicles in the Indonesian market.

This collaboration aims to provide innovative commercial mobility solutions, prioritizing efficient and modern clean energy and electric vehicles to support the transformation of the logistics and transportation sector in Indonesia.

Farizon Auto is one of the largest commercial vehicle manufacturers in China and the first commercial vehicle brand in China to offer a complete series of new energy products, including heavy trucks, light trucks, micro trucks, light commercial vehicles (LCV), and buses.

With a product portfolio that prioritizes sustainable mobility, Farizon is here to support modern logistics and transportation needs that are in line with global trends and Indonesian government regulations that are increasingly encouraging the adoption of electric vehicles.

CEO of Farizon Auto International Company Xue Tao, said Indonesia has enormous potential for commercial vehicles, both conventional and environmentally friendly.

We are excited to work with Arista, who has experience and a strong money distribution network. We believe this partnership will bring real benefits to customers and accelerate the adoption of environmentally friendly commercial vehicles," he said.

Arista Group is committed to strengthening its position in the Indonesian automotive industry by establishing a strategic partnership with Farizon Auto. This collaboration is in line with Arista's vision to present innovative, environmentally friendly, and high-quality vehicles for the Indonesian market.

With the support of a network of dealers, full-sale services, and strong infrastructure, Arista Group is ready to ensure the successful launch and expansion of Farizon in Indonesia. Farizon products will be present to improve customer business efficiency, especially in the logistics and transportation sectors of goods, through advanced technology, ergonomic design, and operational efficiency.

As a group that holds various well-known brands, Arista Group has an integrated business ecosystem, making this company the ideal partner to introduce green technology-based commercial vehicles to the Indonesian market.

This collaboration is the first step in in introducing Farizon products to customers in Indonesia, with the potential for local assembly development in the future.

The two companies will work together to expand marketing networks and full-sale services, as well as accelerate market penetration of clean energy-based commercial vehicles. This step also supports the government's efforts to reduce carbon emissions and create a greener and more sustainable transportation ecosystem.