JAKARTA - PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) won a double award at the Indonesia Automotive Awards 2025. One of them was won by Mitsubishi Destination who won the prestigious title The Most Insendir Design of the Year 2025.
Meanwhile, Atsushi Kurita, President Director of MMKSI, was awarded the 'Automotive Person of the Year 2025' to join the top leadership of the major automotive brand in Indonesia.
Mitsubishi Destination made its global debut in Indonesia last July, and this car presents a new standard on SUV design. This model combines the tough DNA typical of Mitsubishi Motors with a bold futuristic display.
Since it was first introduced as a model of concept, the Destinator has attracted attention with a unique combination of strength, misery, and visionary design. There are several advantages offered that make this car win the award above.
Starting from a bold design, built on the exterior 'Gravity and Dynamism' philosophy, the detector combines a sturdy and confident posture with a sleek body line, thin T-shaped LED headlights, and transparent acrylic grelles that are perfectly combined with the design of the New Dynamic Shield.
In addition, the presence of a stylish interior is also the main value. Carrying the cabin 'Tech-Forward Utility' concept is equipped with a clean minimalist dashboard, full digital instrument panel, floating model infotainment display, ambient light, and panoramic sunset that provides a more comfortable driving experience.
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For the Automotive Person of the Year 2025 award won by Atsushi Kurita, this recognition is proof of collective dedication that encourages the journey of Mitsubishi Motors in Indonesia.
This achievement is the result of the hard work of every individual in the company and the wide network that supports it, ranging from engineering teams that ensure product quality, sales teams, sales service teams that provide peace of mind to customers, dealers that bring brands closer to the community, to manufacturing teams that maintain excellence in factories.
"It is an honor for Mitsubishi Destination to be named the 'Most Inspire Design of the Year 2025'. This award is proof of our commitment to creating cars that are not only formal and long-lasting, but also touch the hearts of the public. We are very happy that the vision behind the Destination has been recognized and adopted through this award. Being elected as the 'Automotive Person of the Year' is an honor for me," said Atsushi Kurita, President Director of PT MMKSI.
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