Fulfill Consumer Expectations, Suzuki Wins This Award At SBBI Award 2025

Suzuki Fronx. (Photo: SIS)

JAKARTA - PT Suzuki Indomobil Sales (SIS) achieved brilliant achievements by receiving the prestigious Solo Pos Best Brand Index (SBBI) Award 2025.

In fact, his latest product, Suzuki frontx, has won the 'Best Brand Crossover Pocket-Friendly Newcomer' category. This achievement is the first time for this latest Suzuki car since its launch a few months ago, as well as creating objective and professional recognition.

The 2025 SBBI Award was held at the Alila Solo hotel, attended by industry players, media, and community leaders. Richard Mulyawan Wibowo, Deputy Director of PT Solo Indonesia Utama as the Suzuki dealer in Solo City, immediately received the award representing SIS.

"The success of Suzuki Fronx in winning this award is clear evidence of the recognition of various parties. We as a big family of Suzuki are very proud and grateful for the appreciation from Solo Pos as the organizer of the 2025 SBBI Award," said Richard, in an official statement, Tuesday, July 22.

The achievement of the title has a focus on the economic value side of the product that is able to pass market expectations. The embedding of pocket-friendly predicates is not merely a matter of price affordability, but is more interpreted as being in accordance with the quality and performance that can be felt.

Based on the selling price in the DKI Jakarta area, the Suzuki Fronx is marketed with a range ranging from IDR 259 to IDR 321.9 million (on the road) depending on the variant. The width of this choice makes it easier for prospective consumers to have new cars as needed or wish.

As is known, the 26th SBBI Awards this year carries the theme 'Sustain and Bold, Legacy Unfold', which reflects the importance of sustainable innovation and courage in building a positive legacy for industry and society. In line with this spirit, Suzuki Furnx is here as a new product that meets these criteria.

The selection of SBBI Awards winners was carried out through comprehensive digital research and an objective assessment from the independent jury. In this process, Suzuki Efronx is considered superior not only in terms of product performance, but also in terms of its ability to meet consumer expectations of cost-efficient vehicles but still classy.

"This proud award is the first recognition for Suzuki Front which marks the initial momentum on our journey to achieve recognition in the Indonesian automotive arena, and this event is certainly a motivation, as well as an invitation for automotive industry players to continue to provide the best innovations for the Indonesian people," said 4W Marketing Director of PT SIS Harold Donnel.