The Oldest Passenger Car Brand From China Will Enter Indonesia

One of the Hongqi car models. (Photo: Hongqi)

JAKARTA - Car brands from China continue to arrive in Indonesia, some time ago Xpeng, Changan and most recently Hongqi will also enliven the national automotive market through the Indomobil Group.

Hongqi itself is a Chinese luxury car brand operated by car manufacturer FAW Group. Hongqi was launched in 1958, making it China's oldest passenger car brand.

This assurance refers to data from the Indonesia Stock Exchange, Based on information disclosure letters released on the official website of the Indonesia Stock Exchange, it is stated that PT Indomobil Sukses Internasional Tbk (IMAS) through PT IMG Sejahtera Langsung (IMGSL) will become a Hongqi distributor in Indonesia.

Later, PT IMG Sejahtera Langsung (IMGSL) will be responsible for the distribution, full-sale service to the provision of Hongqi brand spare parts in Indonesia.

Hongqi will join other automotive brands also held by Indomobil, namely Audi, Volkswagen, Nissan, Suzuki, Kia, Jaguar, Land Rover, Citroen, Aion, Mercedes-Benz, Jeep, Changan, GWM, JAC Motors, and Maxus.

Hongqi exports

This Chinese brand has also been present in various countries including the United Arab Emirates, Italy. The brand is also reported to continue to strengthen international markets by coming to various countries.

Hongqi model ranks

Some of the exported models include Hongqi H9, E-HS9, and HS5. These models are positioned as premium vehicles and compete in the same market segment as European and American brands.

For Hongqi H9, it is a luxurious sedan that offers elegant designs and advanced features. The model is one of Hongqi's mainstays in the export market, competing with brands like Mercedes-Benz and BMW.

Then there is Hongqi E-HS9, a luxury electric SUV that attracts attention because of its futuristic design and advanced technology. E-HS9 is also one of the models marketed outside China. Finally, there is Hongqi HS5, an SUV that is more affordable than H9 and E-HS9, but still offers good quality and features. HS5 is also part of Hongqi's export strategy to reach a wider market.