JAKARTA - Great Wall Motor (GWM) does not want to lose in the competition for the automotive market in Indonesia by immediately launching Ora 03 this year.
The automotive manufacturer from China also confirmed that it had received dozens of ordering units for the model ahead of its debut in the Indonesian market.
Not only that, it was also confirmed that Ora 03 will become a Completely Knocked Down (CKD) product or assembled locally from GWM after GWM Haval Jolion. However, this hatchback will debut first as a Completion Build-Up (CBU) or import product before entering the local production line.
"Later, God willing, Ora 03 will enter local production at the end of this year or early next year," said Strategy & Marketing Director of GWM Indonesia, Martina Danuningrat, Monday, June 2.
Not only produced locally, GWM seeks to get electric car incentives from the Indonesian government for Ora 03 by targeting the Domestic Component Level of 40 percent.
This was revealed by the Director of Quality Inchcape Indonesia, Adriana Sukmanaputra, who said that his party was preparing various things to localize the Ora 03.
"There are conditions for TKDN from the start, it has to be 40 percent. So we are pursuing it for Ora. Now, our team is currently ongoing to prepare for localization," Adriana said during an interview with the media in Wanaherang, Bogor, Monday, June 2.
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In order to achieve the 40 percent TKDN target, he added that the main target set by his party was to localize the manufacture of batteries from the Battery Electric Vehicle (BEV).
"To get a higher local content, one of which we are targeting is localizing battery assembly," added Adriana.
Adriana explained that batteries are components that can contribute greatly to the percentage of TKDN in Ora 03 so that her party is speeding up to prepare for assembly from the device.
"Our main target is on battery or high-voltage batteries, that's the biggest component," explained Adriana.
Ora 03 or Ora Good Cat was previously introduced at the 2023 Gaikindo Indonesia International Auto Show (GIIAS) while at the same time demonstrating GWM's commitment to marketing environmentally friendly vehicles in Indonesia.
The cute-style car has an electric motor with a front wheel drive that produces 143 dk of power and 230 Nm of torque. Have a 47.8 kWh lithium-ion battery, the Ora 03 is capable of traveling at a distance of up to 400 km in a single charge.
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