JAKARTA - PT Honda Prospect Motor (HPM) inaugurated a partnership with the esports team, Team Liquid Indonesia (TLID) to follow the development trend of the times of young people in Indonesia.
This collaboration demonstrates the company's commitment to further reaching consumers, especially for Gen Z in Indonesia through the gaming world and esports.
"Today, we want to get closer to the younger generation by seeing how this world changes and develops with technology," said Sales and Marketing and After Sales Director of PT HPM, Yusak Billy in his remarks in Sunter, Jakarta, Tuesday, May 6.
This collaboration makes HPM an Official Mobility Partner that provides Honda Brio as an official operational vehicle for TLID esports athletes.
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Through this collaboration, the manufacturer carries a Let's Go Brio! campaign that combines elements of mobility, digital lifestyle, and community spirit in one comprehensive experience that is close to the daily life of the younger generation.
Not only that, but the collaboration also presents various programs that invite young people such as the Dealer Watch Party who present watching together with TLID matches consisting of 12 Honda networks in the big city of Indonesia.
In addition, the partnership also presents a TL Cup in the form of a national-scale championship for gamers that provides a platform for young gamers to hone their skills and show their potential.
All of this program will be part of the Honda Culture Indonesia ecosystem, which integrates the Honda brand experience better for young national consumers.
The partnership continues the continuation of the collaboration between Honda America and Team Liquid which has been established since 2019 in the United States (US).
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