Ferrari Is Now Increasingly Interested By Young Buyers, 40 Percent Are Under 40 Years Old

Ferrari Purosangue is the manufacturer's first SUV. (Doc. Ferrari)

JAKARTA Ferrari has been synonymous with established exclusive customers and enjoying retirement. However, the new trend shows significant changes where the cars bearing the Jingkark Horse logo are now increasingly attracting the attention of the younger generation.

Reporting from Carscoops, Tuesday, March 18, the latest data from Maranello reveals that 40 percent of Ferrari's buyers are currently under 40 years old. This figure saw a 10 percent jump compared to 18 months ago, reflecting a quite drastic market shift for brands that have been known to be very selective.

"I don't know what to do with other brands, but for us this is a big achievement, thanks to the hard work of the team," Ferrari CEO Benedetto Vigna told CNBC.

One of Ferrari's main principles is maintaining exclusivity by limiting production. This strategy is maintained even though many customers are pressing for a shortened delivery time which can currently take more than two years.

Vigna insists that waiting is part of the Ferrari experience, both for 78-year-old customers who want to enjoy the rest of their lives, as well as those 37-year-old who want to get a Ferrari key before their 40th birthday.

A 78-year-old client said to me, 'I can't wait two years.' I replied, 'That's your motivation,' Vigna said.

Ferrari Prepares To Launch First Electric Model

Amid growing interest in young customers, Ferrari is also preparing to enter the electrification era. The Italian sports car manufacturer will launch its first electric car on October 9, along with five other new models. The models include fully internal combustion engines, hybrids, and electric vehicles, demonstrating Ferrari's commitment to responding to changes in the automotive industry.

With more and more young people interested in owning a Ferrari, as well as the innovations that continue to grow, the future of this legendary brand is even more interesting to follow.