See Lucid And Ford's Gap In Tesla Owners In The US Disappointed With Tempting Incentives

Lucid Air. (Doc. Lucid Motors)

JAKARTA - Tesla has been perched in the top position as the best-selling electric vehicle manufacturer in the world for a long time. Tesla's reputation is also difficult to shake by a number of other manufacturers. But now that gap exists, car ownership is now increasingly full of political nuances. The controversy that continues to involve Tesla CEO Elon Musk, outside the automotive world, triggers a wave of disappointment among Tesla owners who are not only in Europe but also in his own home, United States (US).

Seeing this opportunity, it was reported that CarBuzz, March 21, Lucid Motors and Ford are competing to offer lucrative incentives to attract Tesla owners who want to switch.

Lucid Motors, with its luxury sedan Air, openly targets unsatisfied Tesla owners. They offer a total incentive of US$4,000 (equivalent to Rp65.2 million), consisting of US$2,000 as a trade-in allowance and US$2,000 again as a bonus request (special offers given by automakers to customers switching from competing brands) specifically for Tesla owners. The offer is only applicable to the purchase of Lucid Air Sedan, which is often referred to as a competitor to Tesla Model S, and only for registrations in Texas, New York, New Jersey, Maryland, Georgia, California, Florida, Colorado, Virginia, Arizona, Massachusetts, or Illinois.

Well, it turns out that Lucid is not only targeting the owner of Tesla alone, Lucid also offers a request deal of 2,000 US dollars for car owners from premium brands such as Acura, Audi, BMW, Cadillac, Jaguar, Land Rover, Mercedes-Benz, Porsche, and Volvo. However, again, this incentive also only applies to the purchase of Lucid Air Sedan, not the newly launched Gravity SUV.

This offer is valid until the end of March, so Tesla owners who wish to switch must immediately make a decision.

This fierce competition not only involves Lucid. Ford also enlivened the market by offering a request deal for Tesla owners who want to switch to American-made electric vehicles. The move follows in Polestar's footsteps, which even offers a discount of up to 20,000 US dollars for its electric vehicles.

"This bidding war proves that the electric vehicle market is getting more competitive. Incentives are constantly being offered, so if you miss this opportunity, there will most likely be other offers in the near future," said an automotive analyst.

This phenomenon shows that car preferences are no longer just a matter of technical specifications, but also reflect the political and personal values of their owners. With the controversy surrounding Tesla, other brands see an opportunity to seize market share by offering attractive incentives.