JAKARTA - Volkswagen took part in the IIMS 2025 event which took place in Kemayoran. This exhibition echoed his latest campaign, 'New Buzz in Life', an initiative celebrating the evolution of one of the world's automotive icons VW Combi.
It is undeniable, since it was first introduced in 1950, VW Kombi (Combi) has become a symbol of freedom and adventure that accompanies generations around the world, including in Indonesia.
By bringing the 'New Buzz in Life' campaign, VW bridged the legendary legacy nostalgia by presenting a classic model and another one still shrouded in black cloth.
"This car has become part of the journey of many people, which is not only a vehicle but a symbol of togetherness," said Head of Sales & Marketing of PT Garuda Mataram Motor Ahmad Badawi, in a written statement, Saturday, February 15.
At this year's exhibition, VW brought visitors into the 70th era by presenting an inspirational experience with retro nuances.
Booth Volkswagen is designed with impressive LED ornaments and lighting which are the background of various interesting appearances over the next few days.
"Through New Buzz in Life, we want to celebrate this legacy in a relevant way for today's generation," he added.
Visitors can visit official merchandise sales areas to get Volkswagen's exclusive collections, from apparel and diecast.
On February 21, VW will present a surprise. It is predicted that this German brand will bring ID.BUZZ to this event which was previously launched at the exhibition last year.
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