Mitsubishi Stop Production Of Three SUVs In Australia Including Pajero Sport Because Of This

Mitsubishi Pajero Sport. (Photo: Mitsubishi Australia)

JAKARTA - Australia's Mitsubishi Motor will overhaul its ranks of products on the local market and announce the end or termination of three SUV models.

Quoting from the Carscoops page, Thursday, January 23, the three SUVs in question are ASX, ICE and PHE and Pajero Sport versions of Eclipse Cross. This is done because it does not meet the new Australian Design Rules (ADR) standards which will take effect from March 1, 2025.

This makes Australia's Mitsubishi only have an Outlander SUV and a Triton pickup, although Renault-based new ASX will join the ranks later this year.

Sales Of Solids Colliding With New Rules

Seeing Mitsubishi's own sales, citing the third CarGuide SUV page contributed quite solid performance. For ASX Eclipse Cross, and Pajero Sport accounts for more than a third of Mitsubishi Australia's sales by 2024.

If in more detail, ASX itself sold 12,330 units, an increase of 34 percent from 2023, while Eclipse Cross got 9,221 buyers rose 18 percent, and Pajero Sport sold 7,306 units up 31 percent.

Responding to this, Australia's Mitsubishi CEO Shaun Westcott, revealed that the investment needed to re-engineer the model was 'not commercially viable' or not comparable to potential profits.

Seeing these three models, the ASX model itself has been present since 2010, and has become one of the oldest models in the Australian market. During this 15-year journey, this car has experienced a facelift three times.

Meanwhile, Pajero Sport itself is currently also in its old age, introduced in 2015. This ladder-fraked SUV received facelifts in 2019 and 2024, but the new generation is expected to debut in the coming years. Likewise with Eclipse Cross, which was first present in 2017 and updated in 2020, now only memories.