Introduce Products, BYD Holds Mall To Mall Exhibition In Makassar

Exhibition BYD di Makassar. (Photo: BYD)

JAKARTA - Strengthening its presence in the country, PT BYD Motor Indonesia held a Mall to Mall exhibition at Trans Studio Mall, Makassar from October 30 to November 3, 2024.

At this exhibition, BYD featured a variety of leading products such as Dolphin, Atto 3, Seal and MPV electricity M6, as part of its commitment to introducing sustainable mobility technology in various cities.

BYD chose Makassar as one of the cities with great potential to adopt environmentally friendly vehicles, a strategic step in expanding its reach and bringing electric vehicle innovation closer to consumers in Eastern Indonesia.

"Through this exhibition, we not only want to introduce superior BYD vehicle products to the public, but also support our commitment to provide closer services to people in various cities," said Head of PR & Government Relations of PT BYD Motor Indonesia Luther Panjaitan, in an official statement received, Friday, October 1.

Present with a booth area of 400 m2, BYD specifically designed this exhibition with a typical Makassar culture, which is equipped with local and visual ornaments inspired by local identity, reflecting BYD's appreciation of Indonesia's cultural diversity.

"We hope that BYD Indonesia can continue to support the development of environmentally friendly vehicle technology, especially in the city of Makassar towards sustainable mobility," he added.

At this exhibition BYD presented seven units of display cars with variants and colors that attracted attention, namely, BYD Dolphin Premium Atlantis Gray and BYD Dolphin Premium Sky White, a hatchback with modern and elegant nuances. BYD Seal Performance Aurora White and BYD Seal Premium Cosmos Black, black and white sports sedan featuring luxurious and classy impressions, BYD Atto 3 Surf Blue and BYD Atto 3 Boulder Gray, dynamic SUV with bright blue, elegant and refreshing gray colors, and BYD M6 Superior Captain Seat Crystal White, premium MPV that offers comfort for Indonesian families.

In addition, there are also four special vehicles to be tested directly, starting from Seal, Atto 3, Dolphin and M6. In this session, visitors have the opportunity to experience firsthand BYD's blast battery technology which is known to be reliable and enjoy innovative security and comfort features in each model.