BYD Ready To Enliven Japan's Market With New Model Tang 7 Seater, Han, And Qin

Charge the electric car BYD. (Doc. BYD)

JAKARTA A new energy vehicle giant from China, BYD, is preparing to launch more of the latest models to strengthen its position in Japan's automotive market and expand its influence globally.

According to a report from CNevpost, Wednesday, September 25, BYD is rumored to be soon introducing the Tang 7 seat SUV in Japan. This step follows in the footsteps of the success of previous models, namely compact SUVs, mini vehicles, and sedans that had already been present in Sakura Country.

"The Tang model will be the fourth model BYD introduced in Japan," the report said.

Tang comes as a bongsor SUV with impressive specifications. With a length of 4,900 mm, a width of 1,950 mm, a height of 1,725 mm, and a wheelbase of 2,820 mm, this SUV offers 6 and 7 seat configurations, making it an ideal choice for the extended family and SUV fans.

In terms of performance, Tang is equipped with an electric motor capable of producing a peak power of 225 dk and a torque of 350 Nm, and is able to cover a distance of up to 600 km in one charge. This makes Tang a vehicle that is not only powered, but also efficient for long-distance travel.

Not only that, BYD is also reported to be bringing two other models to Japan, namely the Han and Qin sedans, further enriching consumer choices there.

BYD first entered the Japanese passenger car market on July 21, 2022, and started selling electric vehicles (EVs) in Japan on January 31, 2023. The first model introduced was Atto 3, which is known as Yuan Plus in China and has also been marketed in Indonesia.

In September, BYD launched the Dolphin compact EV model in Japan, while in June they introduced the Seal EV, which is currently the best-selling model BYD in Japan with more than 500 units sold since its debut on June 25.

Although the car market in Japan is known for its very strict import requirements, the presence of the latest BYD model is predicted not to take long. This move shows BYD's ambition to continue to expand its reach in the global market, including Japan, which is one of the most challenging automotive markets in the world.