Lesu Electrification Market, Nissan Remains Committed To Presenting EVs Completely In Europe By 2030

Nissan Ariya. (Doc. Nissan Global)

JAKARTA - The electric vehicle (EV) industry is globally experiencing a slowdown. A number of manufacturers such as Mercedes-Benz and Renault chose to postpone plans to switch to full electrification and extend the age of ICE-engined vehicles.

But amid EV market uncertainty, Nissan remains committed and will continue with plans to produce electric vehicles only in Europe by 2030.

Last year, the Japanese manufacturer said it would gradually stop some ICE and hybrid models in Europe for the early next decade and all the latest models launched were electric vehicles.

Nissan Europe's Division Vice President Marketing and Sales Mayra Gonzalez realizes that there is an electrification market inconsistency in several European countries, but remains at its establishment in introducing environmentally friendly vehicles on the blue continent.

Our business plan is very clear: we want to achieve 100 percent EV sales by 2030 in Europe," Gonzalez said as quoted by Autocar, Friday, August 23.

He added that in order to achieve this goal, his party needs to think about the best way to balance between EV sales, ICE, and hybrid.

"The key, from now on until 2027, we need to think about the best way to balance the portfolio between EVs, burning, and hybrid," Gonzalez added.

He also explained that this uncertainty creates its own challenges for Nissan to understand that electrification can develop not only about technology, but also needs support from various parties such as the government.

There are many things that can speed up or stop it. So we need to see how this is developing, "explained Gonzalez.

In addition to Europe, the Yokohama-based manufacturer has also planned several models to be launched for several markets, such as eight New Energy Vehicle (NEV) models in China, seven models in the US and Canada, five models in Japan and the Middle East, as well as three models in India and Africa, and two models in Oceania.

Despite maintaining a balance between ICE and EV in the next two years, Nissan plans to increase investment in electrification by more than 70 percent by 2026.

Thus, it is hoped that Nissan's global sales of electric vehicles can increase by 40 percent by 2026 and achieve growth to 60 percent by 2030.