Daihatsu Sales In Indonesia Reach 100 Thousand Units During The First 7 Months Of 2024

Daihatsu Gran Max. (Doc. Astra Daihatsu Motor)

JAKARTA - Daihatsu recorded a positive retail sales achievement until July 2024, where during the first 7 months it reached 103,223 units.

From the data received by VOI, in volume and contribution from the Daihatsu model, it is still dominated by 3 main models, such as Astra Daihatsu Sigra as many as 34,374 units, or contributing 33.3 percent, followed by Gran Max PU (Pick Up) 24,542 units (23.8 percent) and Terios with 12,642 units (12.2 percent).

In terms of selling the Daihatsu model in each segment, these 3 Daihatsu models are the main choice of the Indonesian people. Starting from Astra Daihatsu Sigra with a contribution of 60 percent in the LCGC MPV market segment, followed by Gran Max Pick PU around 56 percent of the Pick Up Low segment, and Gran Max MB (Mini Bus) as large as 92 percent of the Low Semi Commercial market segment with a total sales of 8,536 units.

"Until July, Daihatsu retail sales recorded a positive achievement. Hopefully, this good score at the beginning of the second semester can be a good signal for the national automotive market so that it can record positive growth towards the end of the year," said Marketing & Customer Relations Division Head of PT Astra International Tbk Daihatsu Sales Operation Tri Mulyono, in his official statement, Thursday, August 15.

If detailed in more detail, nationally, automotive retail sales for 7 months reached around 500 thousand units. Thus, Daihatsu's contribution to the national automotive market share of 20.3 percent.

In addition, Daihatsu's monthly car sales also recorded a positive achievement with an increase to 13,845 units in July, or an increase of about 6 percent compared to June's 13,065 units. This sales achievement is due to the support of various conveniences in owning Daihatsu's new car, starting from trading-in facilities, easy credit purchases from leasing companies as needed; as well as various full-sale services for ease of treatment.

While entering August, Daihatsu has also prepared various special sales programs, such as the Daihatsu Mid Deals Promo which will take place on July 31 with benefits, such as Special Discounts, Special Credit Packages, Free Credit Administration and many more.