JAKARTA - The Great Wall Motor (GWM) achieved extraordinary achievements for the foreign market of China, driven by the GWM's flagship product line thus demonstrating a promising future over GWM's strategy for the global market.
From the data received by VOI, sales of GWM outside China from January to June have reached 201,500 units, with year-on-year (YoY) growth of 62.59 percent. In June, 38,104 units have been sold and set a record high in sales volume outside of China in one month.
Along with global sales increasing rapidly, GWM is also projected to record a net profit of between 6.5 and 7.3 billion yuan or around 14.3 trillion to 16 trillion rupiah in the first half of 2024.
This is an increase of 377.49 percent to 436.26 percent compared to the same period last year. If it is reduced by non-recurring profit, net profit is estimated to reach 5 to 6 billion yuan or around 11 to 13 trillion rupiah, up 567.13 percent to 700.56 percent. This increase occurred because GWM continued to make innovation breakthroughs and improvements to its product lines. Product growth is currently driven by the success of superior models and technological innovation.
"GWM is a supporter of globalization. We are strongly committed to the development of foreign markets in the long term. International markets are a vast area, where changes in the local sphere are unable to change the massive currents of globalization," said GWM International Parker Shi, in an official statement received on Wednesday, August 14.
He further said, at the same time, in the face of increasing geopolitical tensions in several countries, GWM focuses on risk management and developing revenue through high-value businesses, while participating in a series of competitions in various lines in order to better adapt to the changing market dynamics.
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To implement a sustainable global development strategy, GWM actively encourages the development of "localization of production capacity", which is to transform from product development and trade into manufacturing development, thus gradually forming a local production pattern of 1+3+N (Chinese factory + three overseas factors + multiple KD factors).
In addition to the three main plants facilitating the full production process outside China, GWM has also successfully implemented several assembly facility projects outside China to increase production capacity.
After the assembly plant facilities project in Ecuador, Pakistan, Uzbekistan, and Ghana began operating, several projects in Indonesia, Malaysia, and other countries will also start operating this year. These projects not only create local jobs but also expand the GWM production network abroad, and better meet consumer needs in global markets outside China.
For example, GWM HAVAL JOLION PRO was recently officially launched in Australia, South Africa, and Saudi Arabia. As a dynamic and young urban SUV, the model features a powerful technological and driving quality experience. On June 29, HAVAL DARGO was launched in Uzbekistan and became the fourth model of the HAVAL GWM brand in Uzbekistan and also the first lightweight offroad SUV. The model not only fulfills the luxury experience of driving in urban areas, but is also the best choice for outdoor and off-road activities.
Meanwhile, GWM itself has set a sales target outside China of 500,000 units this year. Overall, GWM exports have entered a period of development and achievement of high quality results. Seeing last year's total sales volume and current growth momentum, there is a strong reason that GWM will achieve its global growth target by 2024.
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