Porsche Loosens Electric Vehicle Targets, Focuses On Market Needs

Panamera Turbo S E-hybrid, 2024. (Doc. Porsche AG)

JAKARTA - The market for electric vehicles that is uncertain and tends to stagnate makes a number of manufacturers hesitate to continue to move towards full electrification. This is also experienced by the Porsche luxury car manufacturer.

Previously, Porsche targeted 80 percent of its sales to come from pure electric vehicles by 2030. But now the manufacturer from here admits that the transition to electric vehicles will take longer than originally estimated.

Quoted from Reuters, July 23, the target has now been relaxed by being directly linked to consumer demand and the development of the electromobility sector.

"Transition to electric cars takes longer than we expected five years ago," Porsche said in a statement.

"Our product strategy is designed in such a way that we can deliver more than 80 percent of our vehicles as pure electricity by 2030 - depending on customer demand and electromobility developments," the manufacturer said in a statement.

This is in line with the views of several other manufacturers such as Mercedes-Benz and Renault. They admit that the previously pegged full electric car sales target is too ambitious. Consumers are still hesitant to switch from gasoline-fueled cars.

Porsche, which has faced low sales of electric vehicles so far this year, highlights the difference in demand in its three main markets. Consumers in China are much more interested, while Europe is still slow, and the United States market is still unstable.

"Our dual strategy is becoming more important than ever," Porsche said, referring to the sustainable development of combustion cars and electric cars.