At The GIIAS 2024 Moment, Citro Badminton Announces Production Of Indonesia's CKD Badminton CKD With A Total Investment Of IDR 381 Billion

Inauguration of the start of domestic production for the Citrobaric Model Badminton C3 All Electric. (Photo: Afrizal/VOI)

JAKARTA - PT Indomobil National Distributor as the Citro destroyed Brand Holder Agent (APM) in Indonesia also took part in the GIIAS 2024 event, with the theme #FromFranceforIndonesia.

This typical French nuanced Booth opened from 17-28 July 2024 at the 3C Hall 3 booth, ICE BSD, Tangerang. In addition to displaying its various flagship models, Citro totaling will also inaugurate the start of domestic production for the Citrocane-C3 All Electric model.

In May 2024, Citro waryan became the first brand to officially obtain approval from the Investment Coordinating Board (BKPM) to participate in the Battery-Based Electric Motor Vehicle Program, so Citro

Now, at the GIIAS 2024 event, Citro totals plans to continue his steps towards local production in Indonesia. This initial step begins with the inauguration of domestic production as a result of a collaboration between PT Indomobil National Distributor, Stellantis and PT Nasional Assemblers, which is an assembly company under the auspices of the Indomobil Group located in Purwakarta, West Java.

"We feel proud that so many achievements have been achieved during the 2 years since the announcement of presence in Indonesia, and on the occasion of today, we have realized one of the strategic steps taken by Citro totaling to start domestic production for the Citroviso-C3 All Electric model, as the first step in working on the electric vehicle market in Indonesia and creating emission-free mobility," said Chief Executive Officer of PT Indomobil National Distributor Tan Kim Piauw, in his remarks, at GIIAS 2024, Wednesday, July 17.

The inauguration of domestic production was marked by the signing of the Memorandum of Understanding (MoU), to locally produce the Citro total all Electric Citro model which will begin in August 2024, represented by Tan Kim Piauw as CEO of PT Indomobil National Distributor, Daniel Gonzales as COO ASEAN & General Distributors Stellantis, and Willianto Husada as Director of Manufacturing Indomobil Group.

With a total investment of IDR 381 billion, Citro waryan hopes to absorb more labor to support the production process. In addition, Citro harun also supports the domestic automotive industry by localizing Citro total E-C3 All Electric, in order to achieve the TKDN (Domestic Component Level) requirements of at least 40 percent.

On the same occasion, Daniel Gonzalez as COO of ASEAN & General Distributors from Stellantis said, although the last few years have been full of challenges, Stellantis has always considered the importance of the Indonesian automotive market as evidenced by the entry of Citro waryan into the Indonesian automotive market since the end of 2022.

"With the signing of the agreement to produce CitroZee-C3 All Electric locally, it certainly proves CitroZin's long-term commitment to support government programs in the transition to the electrification era in Indonesia," said Daniel Gonzalez.

Citrolvin's efforts to build brands and customer experience were also realized through the construction of a Parts Center in Purwakarta to support the availability of Citrowasin parts, as well as the preparation of trained technicians at each dealer to serve customer needs.

In addition, to introduce Citroplayn models to more customers, Citroatur Indonesia also held a Comfort Drive Challenge program by providing 100 units of All New Citro Test drive C3 Aircross SUVs that consumers can try for one week at all official Citro TIMES.