GS Astra Celebrates 50th Anniversary With Special Packaging Targeting Young People

The launch of a special package for the 50th edition of GS Astra's special anniversary. (Photo: Bagus Muhammad Hafizh / VOI)

JAKARTA - One of the leading battery brands in Indonesia, GS Astra officially launched a special packaging to celebrate the company's 50th anniversary. This launch aims to reach the younger generation of car and motorcycle users.

This special packaging is the result of the collaboration between GS Astra and the famous mural artist, DarBotz, who combines a distinctive artistic touch with brand advanced technology.

"We launched works of art in the form of murals on our packaging as evidence of brand travel in reaching young people, motorcycle and car users, both on campus and the community," said Director of PT Astra Otoparts Tbk, Martogi Siahaan, in his remarks at Pantai Indah Kapuk 2, Jakarta, Tuesday, July 16.

The launch of the special edition of GS Astra packaging is also a step to play an active role in activities that support the creativity and innovation of young people, such as art events, sports, the vehicle community, and other positive activities.

This special packaging will begin to be available on Astra Otoparts' modern retail network on July 17, 2024, and will gradually be found in nearby battery stores and vehicle parts. "The existence of GS Astra in Indonesia for 50 years is not an easy journey without good quality," concluded Martogi.