Porsche Only Delivers 155,945 Vehicles Until June 2024, European Market Stable

New 911 at the Goodwood Festival of Speed 2024. (Doc. Porsche AG)

Porsche posted retail sales of 155,945 units worldwide, from January to June 2024, this figure showed a moderate decline of 7 percent compared to the previous year.

With Cayenne, Panamera, Macan, Taycan, and 911, the sports car manufacturer is updating five of its six model series, the highly complex transition is causing gaps in the range in each market, and a series of models. Nevertheless, Porsche has shown itself to be a strong company over the past six months.

"With the strongest lineup of models in the history of the company, we are sending clear signals. Our customers can rely on us. Even in a globally challenging market environment, we present an inspiring sports car with unique performance, many innovations, and a high level of individualism," said Executive Board for Sales and Marketing at Porsche AG Detlev von Platen, in its official statement, Monday, July 15.

He further revealed that Porsche could once again rely on a balanced sales structure in several regions.

"This gives us stability and confirms that we will continue to consistently pursue value-oriented sales strategies in the future," he added.

The famous brand with this distinctive design revealed growth in Europe, excluding Germany. Where, Porsche shipped 38,611 vehicles in the first half of this year, an increase of 6 percent compared to the same period last year. In Germany's domestic market, the number of vehicles sent and even increased by 22 percent by 20,811 units was handed over to customers.

Meanwhile, in China, the sports car manufacturer shipped 29,551 vehicles from January to June, down 33 percent. The main reason for this decline is the tense economic situation in the Chinese market and focusing on value-oriented sales.

In addition, for the North American market Porsche delivered 39,558 vehicles to its customers, a decrease of 6 percent. After delays related to customs in deliveries of several vehicle models in the first quarter, the region was able to catch up significantly, recording its strongest quarterly performance. In overseas markets and emerging markets, 27,414 vehicles were handed over to customers. This is in line with the previous year's high level.

Porsche also recorded a large demand for All Electric Tigers. With 54,587 units, Porsche Cayenne recorded the most shipments in the first half of this year up 16 percent, and Porsche Macan delivered 39,167 units.

"The new generation of electric SUVs fully lists very satisfying orders. The first vehicles will be delivered to customers in the second half of this year," he explained.

Meanwhile, 911 iconic sport continues to be very popular among customers: 28,212 911 units shipped worldwide an increase of eight percent. Panamera shipped to 13,255 customers decreased by 25 percent, the decline could be explained by current model change, also applicable to the Taycan model, where in the first half of this year 8,838 subscribers received Taycan down 51 percent, and the 718 Boxster and 718 Cayman models reached 11,886 shipments, which correspond to 8 percent growth.

"By 2024, we will place the strongest Porsche product portfolio of all time on the road. We will continue to focus on three driving systems: electric vehicles, efficient plug-in hybrids, and combustion engines," he concluded.