Four Times In A Row, Motul Again Wins A Brand Choice Award In The Motor Oil Category

2024 Brand Choice Award. (Doc. MIE)

JAKARTA - The 2024 Brand Choice Award was again won by Motul for the motorcycle lubricant category. The 2024 Brand Choice Award ceremony was held this time at the JW Marriott Hotel Jakarta, Wednesday, May 29, 2024.

In the motorcycle oil category, the familiar lubricant in the racing event earned a total score of 36.38 percent. The more special, this is the fourth consecutive award Motul has won in the last four years.

The 2024 Brand Choice Award was initiated by TRAS N CO Indonesia in collaboration with INFOBRAND.ID by conducting Brand Choice Index research. The research and surveys conducted cover more than 3000 brands.

The Brand Choice Award emphasizes the positioning as the brand most sought after by consumers on the internet, has the dominance of product sales and ratings, as well as positive reviews through the marketplace. This positioning provides convenience for consumers to then choose products that suit consumer needs.

The assessment is based on 3 parameters, namely; Digital Brand Awareness Aspect, Digital Consumer Choice Aspect, and Digital Consumer Review & Rating Aspect.

Managing Director of PT Motul Indonesia Energy (MIE), Lutfi Ilhamy, said he was proud and appreciated consumers, especially those who lubricant Motul.

"For the fourth time in a row, Motul won the Brand Choice Award for the motorcycle oil category. This proves that the premium quality offered by Motul is in accordance with the needs of motorized vehicle users in Indonesia. And this award is also in line with the increase in sales of Scooter Series Motul in recent years," said Managing Director of PT Motul Indonesia Energy (MIE), Lutfi Ilhamy.

"Consumer positive acceptance of Scooter Series Motul such as Motul Scooter LE, Scooter Expert LE, and Scooter Power LE is also due to the market share of motorcycles in Indonesia which are currently dominated by automatic scooters," Lutfi continued.

Motul is available for all types of motorbikes, from daily motorbikes to racing needs. Motul's long experience in racing is applied to meet daily driving challenges such as maximum engine protection in hot temperatures and congestion situations.

In addition, Motul's popularity in Indonesia is also influenced by the existence factors in world motorcycle racing events such as WSBK to MotoGP. Motul is also the official lubricant of several strong teams in MotoGP, one of which is the Prima Pramac Racing team.