The auto industry faces major challenges in early 2024, with a decline in new car sales which also has an impact on the used car industry. However, in the midst of this difficult situation, Caroline.id, one of the players in the used car segment, managed to record a positive trend in its sales.
The data received showed a significant increase in sales in the first quarter of 2024 compared to the previous year, indicating the increasing customer confidence in this budgeted car buying and selling platform. At the end of 2023, Caroline.id recorded sales of 3,135 used cars, up 26.3 percent compared to the previous year.
"In the midst of fluctuating car market conditions, Caroline.id continues to show its commitment to grow and develop by providing convenience and benefits for customers," said Jany Candra, EO of PT Autopedia Sukses Lestari Tbk, Caroline.id, in an official statement on Wednesday, May 29.
This positive performance is supported by a 7G+ guarantee which is the advantage of Caroline.id. This guarantee provides comprehensive protection, including guarantees for key parts for one year.
Prior to being displayed across the Caroline.id branch, each car passed an inspection of 150 points that included thorough checks from the interior, exterior, engine, to the smallest parts to ensure the condition of the car transparently. Inspector Caroline.id's team ensures the feasibility of used cars and ensures that all cars are free from risks such as flood marks, major accidents, autometer manipulation, to fake documents.
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To provide extra comfort, in addition to the 7G+ warranty, Caroline.id also provides Buyback guarantees, where customers can return the car if there are indications of flood marks, major accidents, or document manipulation and an odometer. This is an attempt to provide maximum protection to customers, given the rise of cases of fraud in the used car market.
The increase in Caroline.id performance is also supported by a wider branch expansion, ensuring services are closer and more accessible to customers in various regions. In May, Caroline.id launched its two newest branches located on Jl. Raya Klari No. 38-10, Karawang, as well as the latest flagship store on Jl. Raya SouthCity Utara Lot 1.1, Pondok Cabe, which is capable of hosting more than 40 units of cars to ensure customers get the best used car buying and selling experience served by the professional team from Caroline.id.
Currently, Caroline.id has 11 branch networks spread across Jabodetabek, Karawang, and Cimahi, with a target that by the end of 2024 it can open more than 20 branches in new locations such as Cibubur, Bandung, and Tambun.
"The opening of the flagship store at Pondok Cabe is clear evidence of our commitment, and we believe this branch will be the main choice for customers in the South Jakarta, Tangerang, and surrounding areas," added Jany.
As a form of appreciation to customers, Caroline.id offers a special promo for opening branches in the form of free installments once for selected units at the Pondok Cabe branch, valid from May 28 to June 4, 2024.
"We believe that with the combination of benefits we offer and our commitment to always provide the best service, Caroline.id will be the main choice for customers who want to buy used cars safely, easily, and trustably," concluded Jany.
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