JAKARTA - Hyundai Motor Group's premium brand, Genesis, is rumored to be arriving at the Indian market by the end of 2025. This manufacturer from South Korea plans to form a new team to launch this brand.
According to an Autocar India report on Monday, May 6, Hyundai is interested in bringing the brand to India as the company sees high demand for the SUV segment, where Genesis products are dominated by utility vehicles.
Currently, manufacturers are studying all possibilities for launching SUVs such as GV70, GV80, and GV90. It is possible that Genesis products are imported (CBU) in the first phase, which the company plans to assemble locally at the Sriperumbudur plant, Chennai.
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Products now such as Genesis GV70 are direct rivals of Mercedes-Benz GLC and Audi Q5. The current generation has launched in 2020 and received a number of refreshers. The SUV is offered in gasoline to hybrid variants.
The second model is GV80 which is one of the most popular. This model marked his debut in 2020 by accepting several upgrades. This couple-style SUV is a direct competitor to Mercedes-Benz GLE and BMW X5.
Established in 2015, Genesis has reached a milestone by successfully selling more than 1 million units worldwide. In recent years, the company has recorded sales of an average of 200,000 units of up to 250,000 units.
In addition, this premium brand has set a target to become a zero-emission brand by 2030 and will start launching electric vehicles (EVs) completely from 2025 onwards. It is hoped that this will pave the way to achieve carbon neutrality by 2035.
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