Hyundai Brings New Models To Show Off Hydrogen Technology At Beijing Auto Show 2024

Booth Hyundai at the Beijing Auto Show 2024/(Photo: Dok Hyundai Motors)

Hyundai Motors Group (HMG) took part in the Beijing Auto Show 2024 by introducing three models at once: Ioniq 5 N, All New Santa Fe, and fire.

In the company's official statement on Thursday, April 25, the presence of the three models aims to strengthen Hyundai's position in China's automotive market. In particular, the presence of Ioniq 5N is an important step for Hyundai to introduce high-performance electric vehicles in China.

Since his global debut at the Goodwood Festival of Speed in July the previous year, IONIQ 5 N has gained a lot of attention and appreciation.

As Hyundai N's first high-performance EV, Ioniq 5N combines the latest electrification technology to maximize driving experience. This model is a symbol of Hyundai Motor's strategy in flexible electrification and retains the design legacy of the brand.

"This model opens a new era for high-performance electric vehicles, providing an unmatched driving experience in the electrification era," said Till Wartenberg, Vice President and Head of N Brand and Motorsport at Hyundai Motor Company.

Hyundai plans to launch Ioniq 5 N in China in the second half of this year, backed by a dedicated marketing campaign to introduce Hyundai N's high performance technology to more customers.

In addition to the Ioniq 5 N, Hyundai Motor also introduced the All New Santa Fe and a new Way to strengthen the company's SUV lineup, which will join other strategic models in China, including Mufasa launched the previous year.

The latest generation of Santa Fe is scheduled to launch in the second half of this year, whileURE is only planned to launch in the first half of this year with special adjustments to meet China's consumer preferences for larger vehicles.

On the Beijing Auto Show, Hyundai Motor features a variety of its models in the exhibition space covering an area of 1,208 square meters, with a special zone for new models, Hyundai N, and corporate hydrogen technology.

In the hydrogen technology zone, Hyundai Motor introduces a HTWO Grid solution that covers the entire hydrogen value chain, from production to utilization. This solution can be adjusted to various user needs.

During the exhibition, Beijing Hyundai also signed a Memorandum of Understanding (MOU) with Contemporary Amperex Technology Co., Limited (CATL) to increase Hyundai Motor's competitiveness in electrification in China's New Energy Vehicle (NEV) market.