JAKARTA - After being successful in three major cities, BYD continues the BYD Tech Culture Fest (TCF) 2026 series, which is now present in Surabaya, as part of the company's commitment to expanding public understanding of the development of new energy vehicle technology in Indonesia. Located at Pakuwon Mall Surabaya, this festival presents a blend of technological innovation, local culture, and direct experience that allows the people of Surabaya to get closer to EV technology and Dual Mode (DM) developed by BYD. Head of Marketing, PR & Government Relations PT BYD Motor Indonesia, Luther Panjaitan, said the character of Indonesian people's mobility, including in the East Java region is very diverse. "Therefore, we believe that technology needs to be felt directly so that people can understand how innovation of new energy vehicles can answer various daily usage needs, ranging from urban mobility to long-distance travel or challenging terrain," he said, in an official statement received, Monday, July 6. "Through BYD Tech Culture Fest, we want to provide an opportunity for the people of Medan to be able to get to know and experience our flagship NEV technology, namely EV and Dual Mode (DM)," he added.
The selection of Surabaya as one of the cities to hold the BYD TCF 2026 is also inseparable from the city's character as one of the largest trading, industrial, and mobility centers in Indonesia. As the main gateway to East Java, Surabaya presents an environment that is relevant to understand how each technology works and how the benefits can be felt in daily use. With the assistance of product experts, the public can gain a more comprehensive understanding of the efficiency, safety, performance, and flexibility offered by EV and DM technologies. One area that has always been an attraction in the BYD TCF series is the vehicle exploration area, namely the B5 Obstacle Test Ride. This area presents an interactive off-road experience through various extreme obstacles such as a 35-degree incline, uneven road, and a seesaw designed to show the vehicle's ability to face various terrain characteristics. In this area, visitors can experience a test ride using the DENZA B5 to explore the vehicle's performance, stability, and comfort when crossing various challenges. In addition, through the Test Drive Area, visitors can experience the driving experience of various BYD vehicles in everyday use scenarios, ranging from acceleration response, cabin comfort, handling, to smart features that support a modern driving experience. Visitors can explore vehicles such as the BYD M6 DM, BYD M6, BYD Dolphin, BYD Seal, BYD Sealion 7, BYD Atto 3, DENZA D9, and DENZA B5 displayed during the event.
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