JAKARTA - VinFast, a Vietnamese car brand, is increasingly prominent in the Indonesian electric vehicle market, by offering attractive alternatives compared to conventional cars.

VinFast as a pioneer of the battery subscription policy in Indonesia is able to overcome major obstacles for potential electric vehicle buyers, making the switch to electricity more attractive than ever before. This unique approach could be a turning point, prompting more consumers to switch to electricity.

Like Thanh Sang, a fan of gasoline cars for a long time. Recently turned to electric cars, after buying and selling five gasoline-powered sedans for nearly two decades, the Sang paid a down payment for the VinFast electric SUV in early 2024.

Not only providing a safer experience with better intelligence mode than gasoline-fueled cars, the designs they have are also impressive. Moreover, VinFast's sales and after-sale policy was so interesting that it made my decision to buy their electric car," said Thanh Sang, in Vinfast's official statement, Friday, April 19.

As is known, with its success in Vietnam with electric mobility, VinFast presents smart mobility solutions and policies centered on Indonesian customers as a country with a leading economy in the Southeast Asia region, including introducing the first battery subscription policy in the country.

"The battery subscription policy offers peace of mind. VinFast is responsible for maintenance, repair, and even battery replacement if its capacity drops below a certain threshold. Customers simply pay a small monthly fee for battery use, thereby eliminating concerns about health and declining battery quality," said VinFast Indonesia CEO Tran Quoc Huy.

It is undeniable that the initial cost of an electric car including its battery has become a significant barrier for several potential electric vehicle drivers.

VinFast overcomes this challenge by an innovative battery subscription model. Customers can now buy VF e34 at a lower price by excluding batteries from upfront costs.


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