Hyundai Sales In The Early Quarter Of 2024 Soared Significantly In The US, This Is The Cause

Hyundai Ioniq 6. (Doc. Hyundai Motor Group)

JAKARTA - A number of automotive manufacturers experienced a surge in sales of the electric vehicle segment (EV) in the first quarter of this year in the US, one of which was recorded by Hyundai.

Reporting from Motor1, Thursday, April 4, the company from South Korea received an increase in the first three months of up to 62 percent and 100 percent for March compared to last year's score.

It is reported that this growth came from the Ioniq 6 model, where Hyundai launched an affordable rental program for two years. For the lowest variant, the tenant only paid 239 US dollars (Rp 3.8 million) per month, with an advance of 239 US dollars. The existence of this program is believed to make sales soar 1.542 percent in the first quarter and 794 percent last month compared to 2023.

This sedan-style model sold 1,984 units in March, while in the early quarter the car sold 3,646 units.

This positive result was also obtained in the Ioniq 5 model. In the first three months, the manufacturer recorded an increase of 18 percent or sold 6,822 units and 58 percent or 3,361 units in March.

Both EVs have contributed part of Hyundai's total first-quarter sales. Overall, the company sold 184,804 units in the first three months of this year, up 0.2 percent.

However, during that period, products such as the Palisade experienced a 29 percent spike with 25,255 units sold or more than double the number of EV sales.