JAKARTA - Entering the season of returning to school, the need for learning support devices such as laptops is increasing again. Starting from students, students, to professional workers now need devices that not only have competent performance, but also have a price that is still friendly on the pocket.
Responding to this need, ADVAN inaugurated the ADVAN Store by Grand Computer at E-Center Supermal Karawaci, Tangerang. The presence of this store is part of ADVAN's efforts to bring its products closer to the community while providing a more complete shopping experience.
Unlike online shopping, customers can see the device design in person, try out its performance, consult on specifications, and get product recommendations that match their needs.
ADVAN's National Sales Manager, Tenny Tjung, said the selection of Supermal Karawaci was not without reason. According to him, the area is one of the centers of community activities in Tangerang with high visitor traffic and has a complete retail ecosystem.
"Karawaci is a very strategic location because the traffic of visitors is high and is one of the most complete shopping centers in Tangerang. We want to be closer to consumers so that they can see and try the products directly before buying," said Tenny at Supermal Karawaci, Tangerang on Monday, July 6, 2026.
The store in Karawaci is the 9th ADVAN store that has been operating. By the end of 2026, the company targets to have around 20 ADVAN Stores spread across major cities such as Medan and Palembang, as well as expanding its reach in the Tangerang area.
The momentum of opening the store also coincides with the start of the new school year. Therefore, ADVAN raised the Back to School campaign by presenting various attractive promos for laptop products.
One of the mainstay devices is the ADVAN Soulmate X, a laptop designed for everyday learning needs. This laptop uses an AMD Athlon 3020 processor with 8GB RAM and 128GB storage, so it is considered enough to run office applications, online learning, to daily productivity activities.
"The majority of students today need a laptop to support the learning process. Through Soulmate X, we want to present a device with adequate specifications at an affordable price so that it can be a solution for students and workers," explained Tenny.
During the grand opening period, customers can also enjoy the Back to School promo in the form of discounts and direct gifts such as backpacks, mice, and exclusive merchandise for the purchase of certain products.
According to Tenny, the experience of shopping directly remains a unique added value. In addition to being able to try the device, customers also get consulting services, application installation assistance, and ease of after-sales service if needed.
"In the store, customers can try the product directly, see the design and quality of the screen, consult with our team, and even get a gift directly. This kind of experience is more valuable than just buying online," he said.
In addition to presenting various laptop products, ADVAN Store also offers a complete ecosystem of technology devices, ranging from PCs, tablets, smartphones, wearable devices, to various accessories such as TWS and headphones.
Meanwhile, Grand Computer Director Randy Widjaja said that cooperation with ADVAN has been established for about five years. During that time, the support provided by ADVAN was considered consistent, making Grand Computer confident in presenting their first ADVAN-specific store.
"For almost five years of working together, we have always provided excellent support, ranging from services to quick responses when we need help. That's why we are confident in opening the first ADVAN Store with Grand Computer in Karawaci," said Randy.
According to Randy, the trend in laptop needs still dominates compared to tablets. Even though some consumers have budget constraints, laptops remain the main choice because they can support more complex work and learning activities.
"Currently, the need for laptops is still very high. In the midst of rising prices of various brands due to increased component costs, ADVAN offers an alternative with good specifications but still in a more affordable price range. That is a solution for many consumers," he concluded.
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