Mitsubishi Fuso Maintains Market Share Number One In The Commercial Vehicle Segment For 53 Years

Buka bersama jajaran KTB/ (Foto: Afrizal/VOI)

PT Krama Yudha Tiga Berlian Motors (KTB) as the official distributor of commercial vehicles from Mitsubishi FUSO Truck and Bus Corporation (MFTBC) in Indonesia, managed to maintain the number one market share for the trade vehicle segment for 53 years in Indonesia.

In 2023, the market conditions for commercial vehicles in Indonesia experienced a number of dynamics and experienced a decline in demand by up to 9 percent, with a market volume of 84,957 units.

"Many factors influence, including the business sector, the condition is not good, there is also a big agenda such as elections where business people tend to be careful in investing and have time to wait and see," said Sales & Marketing Director of PT. Krama Yudha Tiga Berlian Motors Aji Jaya, during a joint opening event, in the Jakarta area, Thursday, March 14.

Despite the challenging market conditions, Mitsubishi FUSO still managed to maintain it as Market Leader with a Market Share achievement of 39.2 percent or the equivalent of 33,283 units.

The largest contributor to the sale came from Canter in the light duty truck (LDT) class as many as 29,062 units with a market share of 53 percent. Meanwhile, in the medium-duty truck (MDT) class, Fighter X recorded positive growth with a market share of 18 percent or 4,179 units.

Not only in terms of sales, Mitsubishi has carried out various after sales service activities, such as the expansion of after sales service such as 24-hour Alert Workshop, depot parts, and mobile workshop service, as well as adding a total dealer network of 222 so that Mitsubishi Fuso is getting closer to consumers.

Innovations are also continuously carried out such as the Digital Operation MyFuso App & Telematic Runner 3.0 which focuses on improving services for consumer satisfaction and attending closer to consumers digitally.

In fact, in 2023 Mitsubishi FUSO managed to record the highest share part sales, up 17 percent when compared to 2022.

"With the increasing number of spare parts sales, of course, our goal is to ensure the availability of spare parts throughout Indonesia, making it easier for consumers to carry out maintenance and repair of their operational vehicles," he concluded.