TAM Wins 2 Prestigious Awards In Indonesia At This Event

Toyota Award at WOW Brand 2024. (Doc. TAM)

JAKARTA - PT Toyota-Astra Motor (TAM) received an award as the best brand choice from the 2024 WOW Brand survey organized by MarkPlus, Inc.

In detail, Toyota received the Gold Champion title in the Car Brand and Bronze Champion categories in the Electric Car category amid the emergence of new trending brands. As an established brand, Toyota is able to convince customers that changes in their habits and needs can still be met by presenting a complete choice of model with trusted mobility ecosystems as a sustainable and reliable support system.

Up to meet the needs of the community since 53 years ago, Toyota has always tried to present reliable and quality ever-better cars, with technological innovations according to the latest trends such as electrification vehicles, Toyota Safety Sense, and digital-based connectivity T Intouch. Improvement of services that focus on customer satisfaction, creating reliable and reliable mobility ecosystems despite changing epochs. The Toyota value places it on the top of people's minds and gains high trust by becoming a market leader for several years, explained Marketing Director of PT Toyota-Astra Motor (TAM), Anton Jimmi Suwandy, in a statement to the media, Friday, March 8.

The WOW Brand 2024 award is the result of a survey of 300 brands from 100 product categories held from November to December 2023 with a total of more than 3,000 respondents throughout Indonesia.

This survey method explains that currently, customer journey consists of five stages called 5A, namely Aware, Appeal, Ask, Act, and Advocate. The highest achievement of a brand is chosen and advocated consumers who have become the main loyalists.

As is known, since 1971, PT TAM has continued to meet the transportation needs of the Indonesian people by presenting various types of vehicles for all customer segments. Over time, people's need for mobility solutions continues to change following the growing trends and technologies.

In order to continue to be relevant in passing through various changes in the times, Toyota puts forward the spirit of continuous improvement in products and services to always present ever-better cars. With Multi Pathway Strategy, Toyota introduces various types of xEV that can be utilized by people who want to be part of the change towards carbon neutrality.

Toyota is also going further in implementing advanced and modern technology to support mobility. Like the all-new platform application that targets the best driving quality in its class, it is reinforced by the embedding of advanced safety technologies such as Toyota Safety Sense (TSS). To Intouch presents a digital connectivity experience, connecting users with their cars to all Toyota services through the mToyota application. The pride vehicle of the Indonesian family Kijang Innova Zenix HEV is a concrete example of Toyota's thorough approach.

Part of the IT'S TIME FOR EVERYONE campaign, Toyota invites the public to support the carbon neutrality program by collecting waste and depositing it to 7 Toyota Waste Station facilities in several locations on the island of Java. Unused inorganic goods received include electronic equipment, paper, bottles, cans, cardboard, and used cooking oil which will then be processed with 3R principles (Reuse, Reduce, Recycle). The household waste deposited will be weighed and customers get rewards in the form of e-wallets.

PT Toyota-Astra Motor (TAM) expressed its gratitude for the trust of the Indonesian people from generation to generation so that the Toyota brand and its products and services have always been the main choices and are inherent in the hearts of customers. Through Total Mobility Solution which has always adapted according to times, Toyota is committed to maintaining customer loyalty by always paying attention to important inputs that form the basis for product and service changes in a better direction and provide peace of mind. We also believe that environmentally friendly education and lifestyle training can inspire the public to participate in suppressing carbon emissions, both from the use of ultra low emission mobility and reducing the negative impact of household activities," he concluded.