JAKARTA - In the 2024 Gaikindo Indonesia International Commercial Vehicle Expo (GIICOMVEC), Astra Daihatsu Motor (ADM) brought a number of its flagship commercial vehicles, consisting of 2 units of Gran Max Pick Up modified into cafes and boxes, 1 unit of Gran Max Blind Van became an expedition fleet, and 1 unit of Luxio became an ambulance.
Sri Agung Handayani, as Marketing & Corporate Planning and Communications Director of PT ADM, said the company brought the spirit of 'Business Forward With Daihatsu' and showed its commitment in presenting various commercial vehicle options for business actors in Indonesia.
Gran Max telah ada di Indonesia sejak 2007 dan saat ini telah terjual lebih dari 700,000 unit dalam segmen ini dengan pickuppak menjadi yang terbanyak, kata Agung dalam sesi jumpa media di sela-sela GIICOMVEC 2024, Senayan, Jakarta, Kamis, 7 Maret.
Agung also added that this model showed its contribution last year to contributing 25 percent in sales of commercial vehicles in the country.
"Untuk tahun 2023, Gran Max berhasil berkontribusi sebesar 25 persen dalam kendaraan komersial," jelas Agung.
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Meanwhile, Tri Mulyono, as Marketing & Customer Relations Division Head of PT Astra International Tbk. Daihatsu Sales Operation, said Gran Max ranks second in total sales of this brand of vehicles over the past year by contributing 29 percent.
"During 2023, Pick Up version of Gran Max sold 23 percent, then Blind Van with 4 percent, and Minibus version with 2 percent," explained Tri.
Currently, Daihatsu Gran Max is priced at IDR 161.45 million in the Pick-Up version, then Blind Van is worth IDR 178.1 million, and Minibus is worth IDR 204.25 million. All prices include On The Road DKI Jakarta.
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