Facilitate Consumers, Citro Badminton Expands Dealer Networks In Indonesia This Year

The ranks of Citroen cars at IIMS 2023 ago. (Doc. Citroen Indonesia)

JAKARTA - Citro waryan has become a familiar name in the ears of automotive lovers in Indonesia. After several years of vacuum, this French brand has finally returned with various vehicle models, ranging from Internal Combustion Engine (ICE) to Battery Electric Vehicle (BEV) since 2022.

In 2023, Citroatur took aggressive steps by building about 13 dealer networks, leading to the new year 2024 with plans to increase the number of dealers to 19.

This decision is not without reason, but to ensure that the full-sale service runs smoothly and in line with customer expectations, as well as to deliver new innovations that will make it easier for customers to access the Citro brand wherever they are.

"Our efforts show our commitment to develop and strengthen Citro brands and provide a sense of security and comfort for our customers in Indonesia," said Tan Kim Piauw, Chief Executive Officer, PT Indomobil National Distributor, Thursday, January 25.

The tagline "For Everyone, Like No One" which Citro totals Indonesia reflects this commitment, is reflected in the four core principles of the Citro brand, namely Comfortable, Simple, Sustainable, and Online which are inherent in the DNA of all models around the world.

This principle is the main guide in determining the latest models of Citrobarin presented in Indonesia, chosen by taking into account the needs of consumers in Indonesia and the trends that are developing in the market.

For information, comfort has become an inseparable part of Citro harun DNA, and Citro FUEL products are known for their convenience. Through the Citrogue Advanced Comfortist program which is the basis for the design of their new models, each new Citro FUEL product comes with the hallmark of comfort that seems to be in a safe state (cocoon effect) and a soft driving experience such as a flying carpet).

To get all the latest Citro FUEL products in Indonesia, consumers can visit the La Maison Citro fire showroom which has been opened in Jakarta or purchased online for those outside Jakarta. Buyers can also immediately experience configuring and adjusting the desired Citrocan car through 3D configurator devices, both in showrooms and online.