Honda's Serious Electrification Steps At The US Market In 2024, Presenting EV Prologue To Civic Hybrid

Honda Civic Hybrid 2025. (Doc. Honda Global)

JAKARTA - The popularity of Honda hybrid vehicles grew rapidly in the United States (US) with 293,640 units successfully sold in 2023 or a quarter of the total.

Honda's flagship SUV, the CR-V Hybrid, managed to become the best-selling hybrid model with 197,317 units sold, followed by an Accord Hybrid totaling 96,323 units.

Mamadou Diallo, Senior Vice President of Sales American Honda, said that this year his party will continue to sell by increasing the production of hybrid cars, pickup trucks, and Battery Electric Vehicles (BEV) in Uncle Sam's country for both Honda and Acura branded products.

"Along with continued investment in ICE products, we anticipate an increase in annual sales for Honda and Acura by 2024," Diallo said on the company's website, Friday, January 19.

The company confirmed that this year it will sell two zero-emission Honda-branded vehicles, namely Prologue as EV and CR-V with hydrogen fuel cells or Fuel Cell Vehicle (FCEV).

Prologue will go on sale in the coming months starting in California, Texas, and Florida, where the environmentally friendly vehicle ecosystem is adequate. National launches will follow the initial allocation.

The manufacturer will also present the latest CR-V FCEV based on the very high popularity of this model in North America. Later this model combines plug-in features with fuel cell technology.

Honda also intends to expand its hybrid lineup by presenting Civic Hybrid which offers an increase in style and features as the upcoming 2025 model. Later, the Civic will still be presented in the sedan and hatchback models.

As for the Acura brand, the ZDX model as its first EV will start its sales in February 2024 by conducting 100 percent online transactions through omni-channel retail.

Honda, which is committed to achieving carbon neutrality for all company products and activities by 2050, also plans to sell battery-based electric vehicles (BEVs) and fuel cells (FCVs), representing 100 percent of their new vehicle sales by 2040.