Toyota Astra Motor, together with the Toyota Owner Club (TOC) community, held the 13th Toyota Jamboree with the theme "Ready, Set, Go!", at GR Garage Operated by Auto2000, at PIK 2 North Jakarta, last Saturday, December 16.
The event was carried out in order to echo the IT'S TIME FOR EVERYONE campaign, TOC Leaders Summit 2023 discussed various collaboration plans between PT TAM and members of the TOC community, one of which is applying Toyota's carbon neutrality initiative, and being at the forefront of creating a cleaner environment in the future.
Marketing Director of PT Toyota-Astra Motor (TAM), Anton Jimmi Suwandy, appreciated TOC's role in running the IT'S TIME FOR EVERYONE campaign through various eco-friendly-themed activities that were in line with community vision and mission.
"We hope that TOC members as representatives of Toyota loyalists spread across various regions in Indonesia can become agents of change towards an environmentally friendly and sustainable future mobility," he said, in an official statement received on Monday, December 18.
For information, the Toyota Owner Club (TOC) was born in 2006 which is a forum for gathering among fellow members of the Toyota car lover community. Fully supported by PT TAM, TOC is one of the sources of building feedback for Toyota as an indicator considered in the making of Toyota strategies in the future.
The members of the TOC community who are part of the community are expected to be able to act as brand ambassadors of Toyota, to be able to invite more people to participate in contributing to creating a better environment.
Toyota also invites the entire community to support carbon neutrality programs, as an effort to prevent an increase in the risk of global warming and climate change. In addition to campaigning to increase awareness of the importance of carbon neutrality, since the last few years Toyota has actively taken action to reduce carbon and carbon offset emissions in various forms of initiative
This event is a new phase of collaboration between PT TAM and TOC. Through TOC Leaders Summit 2023, PT TAM invites 18 communities that are members of TOC, to collaborate in popularizing Toyota's electrification vehicle (xEV), and encourages the participation of its members to carry out their role as agents of change, which not only informs the implementation of Toyota's carbon neutral activities (CN), but also goes directly to the community as environmental fighters.
In the event which was attended by more than 100 members of the community under TOC, PT TAM initiated and supported the declaration of Toyota Carbon Fighter as a campaign collaborator for IT'S TIME FOR EVERYONE who voiced the initiative of Toyota's carbon neutrality. Toyota Carbon Fighter is represented by members of the TOC community who actively carry out environmental care movements or use Toyota electrification vehicles.
PT Toyota-Astra Motor (TAM) also gave awards for Toyota's car club activities under TOC which actively contributed to Toyota's 2023 program and campaign by providing the following award community:
- Most Active in Instagram : Innova Community
- Most Online Media Expose: AvanzaXenia Indonesia Club
- The Best Contributor in GAZOO Racing : Toyota Yaris Club Indonesia
- The Best Contributor in IT'S TIME FOR EVERYONE: AvanzaXenia Indonesia Club
- Leader of The Year : R Junjunan Regi Ezra P
PT Toyota-Astra Motor (TAM) unites vision and mission with the Toyota Owner Club (TOC) in running the Toyota Environmental Challenge 2050 program and the Indonesian Government's Net Zero Emission 2060 to create an emission-free environment. Through the IT 'S TIME FOR EVERYONE' campaign, TOC, GR Enthusiast, and xEV & CN Community commitment commitment commitment commitments will run one vision with Toyota so that the goal of achieving carbon neutrality in society can be conveyed, run more effectively, and sustainably," he concluded.
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