Chery Indonesia Prepares Local Electric Car Launch With High TKDN Target

Inauguration of Chery Kelapa Gading dealers. (Photo: Afrizal Abdul Rahman / VOI)

PT Chery Sales Indonesia (CSI) has officially strengthened its presence in the country with plans to assemble a local electric car which is planned to be launched early next year. The first unit delivery is also scheduled to coincide with the launch.

Chery, as one of the Chinese brands that has been present in Indonesia, is committed to competing with other brands by setting a target for the Domestic Component Level (TKDN) of its electric cars of more than 40 percent.

"By being able to meet TKDN 40 percent, we will get incentives. However, we from local parties encourage not only 40 percent, but more than that," explained Harry Kamora, Vice President of PT Chery Sales Indonesia (CSI) at the opening of a new distributor in Kelapa Gading, North Jakarta, Wednesday, December 6.

Furthermore, Kamora emphasized that Chery Global, as principal, is very communicative and willing to listen. Fulfillment of TKDN of 40 percent will provide incentives, but local companies are committed to exceeding the target.

"This is part of our strategy, including policies here (Indonesia), and our TKDN level will be more than what we want," he added.

Kamora gave reasons that the more components produced locally, the more supportive the government will be.

"We have to reach that level. We will fulfill the minimum figure first, and we will further improve it. Currently, they are working hard to produce local components with good quality control," he concluded.

Thus, Chery not only pursues the TKDN target of 40 percent, but plans to achieve higher figures as a form of commitment to the national automotive industry.