Subaru Records Positive Sales In The US, Buyers Of Electric Vehicles This Model Increases Rapidly

Subaru Solterra. (Doc. Subaru)

JAKARTA - Subaru achieved positive results in the US market in November and managed to sell 53,327 vehicles, an increase of 6.4 percent compared to the same period the previous year.

Meanwhile, for this year, the Japanese brand managed to record sales of 574,322 units, an increase of 14.9 percent from the previous year.

Of the total sales in November, 943 units were Solterra's electric vehicle (EV) model. This marks a ten-fold increase from the previous year which only reached 94 units.

According to InsideEVs, Sunday, December 3, Solterra accounts for 1.8 percent of Subaru's total sales volume. With regular sales of around 1,000 units per month, Solterra competes parallel to his twin brother, Toyota bZ4X.

During 2023, sales of Subaru Solterra reached 7,916 units, an increase of 8,321 percent from the same period the previous year. This model accounts for 1.4 percent of the manufacturer's total sales.

"We are set to end the year well, achieve an increase in sales, and continue to offer the safety, reliability and adventures customers are looking for," said Jeff Walters, President and Chief Operating Officer of Subaru of America.

Sementara itu, Subaru Forester menjadi model dengan penjualan tertinggi pada bulan lalu di AS, mencapai 15.089 unit atau naik 63,8 persen dibandingkan tahun sebelumnya. Meskipun Forester menjadi model dengan penjualan tertinggi pada November, Crosstrek masih memegang rekor penjualan tertinggi sepanjang tahun 2023 dengan 143.394 kendaraan terjual di AS, mengalami kenaikan 1,2 persen dari tahun sebelumnya.