BANDUNG - The Provincial Government of West Java (Jabar) and the Provincial Government of Bali launched the Buy Bali program at Rumah Sanur, Bali.
Beli Bali is a collaboration program to promote MSMEs by marketing superior products through the borongdong.id application platform.
West Java Governor M Ridwan Kamil said in a press release that the Buy Bali program is expected to be able to encourage economic recovery in Bali and West Java, which have been hit hard by the COVID-19 pandemic.
According to him, collaboration is an important factor to overcome difficult situations in the midst of a pandemic.
"We are here in the name of regional solidarity. We are economically happy, if Bali is not happy, we are also not happy. Reduce the word competition, increase the word collaboration," said Kang Emil, Ridwan Kamil's greeting, quoted by Antara, Friday, September 17.
Kang Emil hopes that more Bali SMEs will market their superior products to West Java residents via borongdong.id.
Moreover, West Java, which has a population of almost 50 million people, can become a market for Bali MSME players.
Sales of MSME and Balinese creative and creative products on borongdong.id had reached Rp500 million before the Buy Bali program was launched.
"If I'm not mistaken, the combination that has been received by me is more than Rp. 500 million even though it has not been launched, the product has been purchased," he said.
The Buy Bali program for the first phase began by marketing MSME products to State Civil Apparatus (ASN) in West Java, because ASN income was relatively unaffected by the COVID-19 pandemic.
After that, Bali MSME products will also be promoted to the people of West Java. In addition to promotions, the West Java-Bali Provincial Governments will seek funding to ensure the marketing of Bali MSME products.
"Starting from stage one to ASN. Because ASN-ASN are not affected by COVID-19, their income is now defending the country by spending. So, spending is defending the country. The first segment is ASN. The second is the general public," he said.
Kang Emil also asked bank bjb to participate in marketing West Java and Bali MSME products to its customers.
Moreover, bank bjb customers have reached 4 million customers. This amount can arouse the enthusiasm of MSME actors to continue producing.
Meanwhile, Deputy Governor of Bali Tjokorda Oka Artha Ardhana Sukawati said the collaboration of the two provinces in advancing MSMEs could be an example in strengthening the economy.
"Bali and West Java have extraordinary closeness from a creative economy perspective. West Java is the center of the creative economy and Bali is also quite advanced in the creative economy," he said.
Meanwhile, the President Director of Bank BJB Yuddy Renaldy said that his party was happy to be involved in MSME development programs.
"I thank you profusely because we can be given a role to participate in the development, both in wholesale and Beli Bali," he said.
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