Ludes Passport Museum in Days, Fadli Zon Says Gen Z Starts Hunting Cap

Minister of Culture Fadli Zon said the passport museum program was one way to attract young people to museums. (Teddy VOI))

JAKARTA - The passport museum program launched by the Ministry of Culture immediately attracted the interest of young visitors. Of the 5,000 copies printed, they were all sold out in a few days.

Minister of Culture Fadli Zon said the passport museum program was one way to attract young people to museums. This program uses a concept like a travel passport. Visitors can get a stamp or stamp every time they come to a certain museum.

"Gen Z is incredibly interested. We just printed 5,000 in a few days, it was immediately sold out," said Fadli at the Presidential Palace Complex, Jakarta, Tuesday, July 7.

Fadli said the Ministry of Culture is now printing another 8,000 passport museums. The demand is said to be quite fast.

"We are now printing another 8,000 passport museums, it is very fast," said Fadli.

According to Fadli, the passport museum program is expected to be a spark so that visitors come to museums in Indonesia. They can collect stamps and get various facilities.

"We hope this can be one of the triggers for them to come to the museum, get a stamp, get various facilities, the museums that exist throughout Indonesia later," he said.

Fadli said that public interest in cultural heritage and museums has increased in the past year. The increase is even said to have reached 400 percent.

"The increase in cultural heritage and museums in the last at least one year has increased by 400 percent," said Fadli.

He gave an example of the Pusaka Museum in Taman Mini Indonesia Indah. The museum was previously rarely visited. After a little revitalization and a touch of immersive, the visit rose to thousands of people almost every day.

"The visit is thousands of people almost every day. There are many," said Fadli.

Fadli said President Prabowo Subianto also ordered the repair of museums. The target is not only large museums in Jakarta, but also museums in the provinces.

According to Fadli, museums are not enough to be a place to store old objects. Museums must be able to become a cultural center, an educational center, a place to learn, as well as part of the cultural economy.

He gave an example of museums abroad that are able to generate revenue from tickets, merchandise, restaurants, to coffee shops. Such models are beginning to be prepared in Indonesia.

"If it's abroad, the museum always has high income, not to mention the merchandise, the restaurant, the coffee shop," said Fadli.

For the initial stage, the Ministry of Culture has made the National Museum an example of development. The economic value of the increase in museum visits, said Fadli, will only be seen more clearly at the end of the year.

"Starting, a lot. But the number will be seen at the end of the year," he said.