Limbro Denim, the leading retailer for menswear in Indonesia, officially presents MOMOTARO JEANS to the Indonesian market, marking a new era for Japanese denim in the country. As an exclusive retail partner, Limbro brings a special collection of -TOKUNO BLUE, offering a high-quality denim that has been a symbol of Japan's craftsmanship legacy for decades.

Known for its concentrated indigo colors and extraordinary work details,ellow-TOKUNO BLUE reflects the peak of Japan's denim skills generated through complex repetitive coloring techniques. Therefore, this collection presents denims with rich and intense colors, which are even more beautiful over time of use through unique natural color changes.

This exclusive launch in Jakarta not only celebrates the presence of MOMOTARO JEANS in Indonesia, but is also an event for denim lovers to experience firsthand the philosophy and art behind one of Japan's most prominent denim brands.

Since its inception, Limbro Denim has been committed to presenting the best aircraftmanship from around the world and bringing high-quality clothing to Indonesia. With the presence of MOMOTARO JEANS, Limbro has further strengthened its position as a major destination for authentication lovers of slow fashion, craftsmanship, and premium men'swear. Through direct access to Japanese self-demorrhage, Limbro emphasizes its dedication to brands that prioritize endurance, classical design, and high quality.

Behind MOMOTARO JEANS there is dedication and skills of Japanese craftsmen. Founded in 2006 and rooted in the textile business in Kojima, Okayama, this brand maintains the highest quality standards by utilizing rare classic weaving machines and retaining traditional techniques in the coloring and construction of the garment. Each craftsman proudly mobilizes their expertise to ensure each product reflects MOMOTARO's commitment to its quality and traditions.

Committed to slow-made production, MOMOTARO JEANS has now been recognized globally and has succeeded in expanding its reach to key markets such as the United States, Europe, and now Indonesia. With creative direction updates, fresher visual identity, and stronger digital exposure, MOMOTARO JEANS continues to grow without leaving its traditional roots. This move has succeeded in attracting the world's attention, as evidenced by more than 100,000 new followers on social media as well as the increasing involvement of the global denim community.

Indonesia itself has long been home to the MOMOTARO JEANS love community, from teenagers to collectors in their 70s, proving MOMOTARO JEANS has an attraction that crosses generations. The love of the Indonesian people for craftsmanship, both in batik art and wood carvings, reflects the value that is in line with Japan's craftsmanship.

This makes Indonesia a potential market for MOMOTARO expansion. Through Limbro Denim, MOMOTARO can reach a wider audience and further strengthen the legacy of the Kojima denim in Southeast Asia.

Mr. Funaki, General Planning Department Executive Manager, MOMOTARO JEANS, expressed his enthusiasm for MOMOTARO growth in Indonesia.

"The BLUE's TOKUNO is not just a thick indigo color, but it also reflects the hard work of the craftsmen and coloring techniques developed over the years. From the selection of cotton, coloring, weaving, to the seam stage, each jeans is made with full attention to each detail. Through Limbro Denim, we are proud to be able to share the spirit of Kojima's denim heritage with Indonesia and continue to build closer relationships with denim lovers around the world," he said, in a written statement, Wednesday, March 19.

For Limbro Denim, this launch is more than just introducing a brand; but also part of a sustainable mission to educate and involve consumers in understanding the value of premium craftsmanship. Since its founding in 2011, Limbro has been a pioneer in developing appreciation for quality menswear in Indonesia, as well as bringing brands that highlight the originality and resilience of products that can be used for a very long time.

"MOMOTARO JEANS is a clear proof of true craftsmanship. Through -TOKUNO BLUE, we are very enthusiastic in presenting one of Japan's best denim works to Indonesia. Limbro Denim is always committed to curating the best products, and MOMOTARO JEANS is a manifestation of this vision. This launch is not just about products, but about embracing culture, quality and craftsmanship," said Adi Putra Lim, Managing Partner of Limbro Denim.

Along with the presence of MOMOTARO JEANS in Indonesia, Limbro Denim continues to be a pioneer in presenting premium Japanese denim for the growing denim community. With a focus on slow fashion and high expertise, Limbro not only launches brands, but also encourages appreciation for timeless culture, resilience and design.


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