Exclusive Collaboration: Calla The Label And Adinia Wirasti Present 'Omnium-Gathera' Collection

Photo: Special

JAKARTA - Lenzing Group, through the fiber brand for its flagship textile TENCELTM, is collaborating again with the brand Calla The Label and Adinia Wirasti, an actress and Indonesian fashion icon known for their elegant style and strong personality.

His brilliant career in the world of acting has made him one of the leading figures in the Indonesian entertainment industry. Through this collaboration, Adinia brought her personal touch into every element of fashion, creating a collection that emits strength, uniqueness, and diversity. This collection is named Omnium-Gathera, an eclectic diversity and style celebration.

Yeri Afriyani, Founder of Calla The Label, said that as a local fashion brand known for its bold and colorful design, Calla The Label proudly launched a collaboration with Andiniia Wirasti through the Omnium-Gathera collection at the Fashion Nation event at Senayan City on September 28, 2024. "Welcome to the Omnium-Gathera" is a celebration for the exploration of diverse styles and influences in this launch event.

"In this event, Calla The Label features four different patterns with unique pieces, describing exploration and freedom of expression through fashion. This exploration and freedom allows visitors to freely combine, explore, and enjoy every detail, without any wrong choice," Yeri said, in a statement, Monday 30 September.

Visitors will look like they are entering a space full of hustle and bustle coffee orders, each order has its own character like an individual ordering; from strong Emblemano to softmen and each cup represents a different personality and taste.

In addition to the characters reflected by the order of a cup of coffee, various colorful passions that are of interest also have a reflection of character; starting from Croissant to the purist, eclair to those who want indulgency, and fruit operandi for those who are always curious about trying something new.

Adinia Wirasti, an actress and model from Indonesia, said she was proud to be part of the Omnium-Gathera collection from Calla The Label.

"Being a persona of a strength, uniqueness, and diversity is one of the achievements in my life for the fashion world. This collection is a reflection of my fashion journey, which always explores various styles and is not afraid to look different. I hope that today's collaboration and events can inspire many people, especially to grow different and brave characters from each individual," said Adinia.

The Omnium-Gathera collection is the result of Lenzing's collaboration with Calla The Label for several years using fabrics from environmentally friendly TENCELTM fibers.

"We choose cloth from TENCELTM fibers not only provide the best comfort and quality and emit the maximum color on the cloth and do not change even though it is washed many times, but also in line with Calla The Label's commitment to preserve the earth," added Yeri Afriani.

Margret Marito, Marketing & Branding Manager, Lenzing Group SEA, and Oceania feel proud to have been trusted by Calla The Label to be part of the Omnium-Gathera Collection.

"TENCELTM" as Nature. Future. Us. committed to embracing innovations that focus as a driver of change in the textile industry in order to maintain the future of the earth that we live with. Apart from encouraging fiber innovation, we will also continue to strengthen trust and collaboration with partners who have the same vision, as we have done with Calla The Label so far to enable customers in the value chain, thereby strengthening the impact of the 1.2 positives we produce," he explained.