JAKARTA - Starbucks' newly announced boss Brian Niccol has been heavily criticized after it was revealed that he traveled on a company-owned jet for 1,000 miles or the equivalent of 1,600 km.

Niccol is said to often use company jets from his home in Newport Beach, California, to the company's headquarters in Seattle. Although Niccol will occupy an important position as the head of the world's largest coffee shop network, his attitude shows an impression.

For critics, Niccol is considered incapable of distinguishing the company's public attitudes towards environmental issues and the lifestyle of executives at the top.

Reporting from the BBC, Brian Niccol will officially occupy the highest position on Sturbucks on September 9, 2024.

A Starbucks spokesperson said Niccol will have a major office in Seattle where he will spend most of his time not visiting partners and customers around the world.

Starbucks also said it would set up a small remote office in Newport Beach so Niccol could use it while working from California.

"Starbucks has a hybrid work policy which means employees should be in the office for at least three days a week. While Niccol's schedule will go beyond the hybrid work guidelines and workplace expectations we have for all partners," a Starbucks spokesperson said.


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