60 Percent Of Indonesian Children Don't Breakfast, This Is The Negative Impact

Illustration (Photo: Doc Antara)

JAKARTA - Breakfast or healthy breakfast and enough to have a big role in increasing children's concentration of learning and intelligence.

Based on the results of a study from Indonesian Nutrition and Food Experts, about 60 percent of children did not have breakfast before leaving for school.

One of the main triggers of this problem is the limited time in the morning.

Reflecting on this, the world's number 1 pharmaceutical producer, Kellanova, launched the Kellogg's Coco Fills breakfast fragrance.

"We come with Kellogg's Coco Fills Chocolate Cereal which is not only delicious and easy to prepare, but also made from whole grains to provide energy to children in the morning," said Commercial Leader for Kellogg's Southeast Asia Hao Tran, Sunday, August 4.

Based on data from the Total Diet (SDT) Survey of the Ministry of Health's Research and Development Agency in 2020, as many as 66.8 percent of children have breakfast with low nutritional quality and their vitamins and minerals have not been fulfilled.

Kellogg's Coco Fills Chocolate Cereal contains fiber that ensures mothers will be kind in each bowl.

Through this collaboration, Kellogg's and Alfamart will also distribute price discount vouchers for the Kellogg's Coco Fills product.

"This collaboration is a proud moment for Alfamart, where Alfamart and Kellogg's both have a vision to help improve understanding of the importance of breakfast. Alfamart as one of the leading retail companies in Indonesia is ready to help deliver breakfast contracts that are easy to enjoy and have the nutritional value needed by children in Indonesia," said Alfamart Representative Stefani Hartono.