How To Make Interesting Content So That You Can Be A Source Of Cuan?

Photo: Special

JAKARTA - Currently, anyone can enjoy access to the internet. Based on the APJI report until January 2024, 80 percent or 20 million Indonesians have access to the internet.

While 40 percent are active users of social media. This proves that social media continues to grow and has many users in Indonesia.

Therefore, the existence of content on social media is an important key, so that the sustainability of an account on social media can continue to exist. This, of course, becomes a challenge, especially in assessing useful and educational content.

How can a content be optimal, so it is attractive and becomes a cuan-scattering land? Therefore, the Ministry of Communications and Informatics held a Digital Literacy Obral, on Friday, March 15, 2024, which raised the topic "Level Up Content Let Cuan!"

Berdasarkan pengala Lona Cindy selaku Key Opinion Leader, untuk membuat konten jadi cuan, hal pertama yang harus dimiliki adalah goallam membuat konten, sehingga dalam membuat konten sesuai dengan tujuan.

Not only that, tools or tools used to create content are also a substantial thing, especially to create content that is liked, so an important factor is to prepare tools for optimal lighting. Then, video editing applications must also be owned and controlled by digital creators.

"There must be something we really have to mean, we prepare, which even if the value is not big, at least we have value," said Lona.

Lona added that to achieve goals, creators need to understand and recognize audiences. Therefore, he also added several tips, as a first step in creating content, such as how to tell stories, create before after content, tips and tricks, humor or mini vlog.

Meanwhile, according to Oktora Irahadi as CEO of Infina/Siberkreasi, an indicator of content that deserves money, first of all, make sure the content has engagement first, so that it attracts people to press the like, comment, and share buttons.

Oktora juga menambahkan strategi agar sebuah konten dapat dilirik oleh audience, antara lain seperti thumbnail pada YouTube. Sehingga, membuat gambar dan judul menarik juga merupakan hal penting.

"So making content is not as simple as that we make content finished. Must think about it, starting from the image of the partition, what kind of cover, clickbite must be considered," said Oktora.

After becoming uploaded content, take time to see engagement. This is important, so that engagement increases, it is necessary to know how, by looking for loopholes so that the algorithm machine works.

As for getting a high engagement, a content creator must be able to create interesting content. As stated by Alfian Rahardian Afif, as Digital Creator. Therefore, Alfian also emphasized that in creating content make sure the creator is able to tie the audience to watch content longer.

Being able to identify flaws in content, it is also necessary, so that when the content does not get attention it can be corrected immediately, such as video quality factors. Therefore, having various references is an indicator so that content creators can continue to grow.

"Points are important for our content to increase, yes, we have to have a lot of references from other creators, for our reflection to work out," said Alfian.