EVOS And AXIS Celebrate 5 Years Of Dedication In Building Strong Esports Foundations In Indonesia

Photo: Didi Kurniawan/VOI

JAKARTA - EVOS, as one of the largest gaming-entertainment organizations in Indonesia and Southeast Asia, along with AXIS, a telecommunications brand that focuses on the youth segment and esports industry, celebrates its 5-year partnership which has resulted in a number of extraordinary achievements. Over the next half decade, EVOS and AXIS have consistently brought contributions to bringing the younger generation closer to the development of the esports industry in Indonesia.

Terjalin sejak Januari 2020, kerjaan EVOS dan AXIS menandai komitmen berkelanjutan kedua organisasi dalam mendukung perkembangan industri esports di Indonesia. Dari kerjasamaan yang telah tertangkat, EVOS dan AXIS berhasil mendapat total lebih dari 600 juta brand visibility dari seluruhan logo yang tampak pada jersey serta sosial media EVOS dan AXIS.

Not only that, throughout 2023 alone, EVOS and AXIS have organized more than 73 esports tournaments online aimed at esports communities in Indonesia.

Tony Tham, Head of Commercial EVOS said, over the past 5 years, EVOS has collaborated with AXIS in encouraging the growth of esports in Indonesia, creating a stage that allows young players to pursue their passion in the world of esports.

"We believe the achievements that have been moving EVOS with AXIS so far, have encouraged the development and growth of the esports landscape in Indonesia," Tony said, in Jakarta, Tuesday 27 February. Close collaboration with AXIS, as a mobile network partner that supports gamers' mobility, has also helped EVOS in supporting the growth of young talent esports. This is evident from already running programs, such as Warrior Fams Cup, EVOS Fams Cup Tournament (EFC) with AXIS and the EVOS Phase EVOS Cup (EFC) EVOS Program. ) with AXIS.

Nahdiah Estu Pawestri, Head of Youth Marketing Communication of PT XL Axiata Tbk., said that the opportunity that is interesting for his party as a telecommunication provider is to become a collaborator of inter-industrial hubs to build a gaming and esport ecosystem in Indonesia. According to him, AXIS is proud to be working with the Key Player esports recognized in Indonesia and globally.

This 5-year collaboration with EVOS is one proof of AXIS' consistency in contributing to the world of esports. Through the product, AXIS also provides a specific proposition for mobile gaming lovers, such as Bonus Quota Games (Forever Play Button), Booster Games Quota to Game Tokens. We see this partnership as a long-term commitment to empowering the esports community, providing great resources and opportunities for the younger generation who want to be involved in the world of esports, "explained Nahdiah. Going forward, Tony added that EVOS and AXIS will continue to present integrated collaborations. One of them, through the AXIS ESPORTS LABS program which will take place from March to December.

AXIS ESPORTS LABS is an esports festival that is a place for students and gamers to be able to share passions and connect with fellow gamers. We present this event for 2 days in 6 cities in Indonesia, starting from the cities of Surabaya, Yogyakarta, Medan, Malang, Makassar, and Pontianak. Later there will be esports tournaments, AXIS booths, talk shows, community activities, Fun Match with Player, as well as Meet & Greet along with talent from EVOS.

The 5-year momentum event for the EVOS and AXIS partnership was also attended by important stakeholders from the esports industry, such as the Executive Board of Esports Indonesia (PB ESI) and also content creator esports in Indonesia. Both said that the EVOS and AXIS collaboration was one of the milestones in the world growth of esports in Indonesia.

Debora Imanuella, Head of Public Relations and Communications of PB ESI, said that her party believes that cooperation between ecosystems can increase the growth of the Indonesian esports ecosystem, encourage creative economic growth, and provide opportunities for the younger generation to start their careers in the esports ecosystem.

"We hope that Indonesian industry players can increase their contribution to the development of esports in Indonesia," said Debora.

Appreciation was also given byMINA Anastasia, EVOS Brand Ambassador. According to Angel, the EVOS and AXIS partnership has been the driving force for changes to the scene esports in Indonesia.

"The commitment of EVOS and AXIS in building esports communities in Indonesia is very visible. Five years of this partnership is not only about winning various competitions, but also building close relationships with the community," saidMINA.